How to determine if a source/website is reliable ?

Hey guys, so I am doing an internship in a deal-sourcing shop. A lot of my work involves doing research and identify potential acquisition targets for PE clients.

An associates in the company has taught us interns some basic/a little bit advanced techniques on doing this kind of research, but when I look for a company's revenue, how do I know that the source/website I'm looking at is reliable ?

For example, on a website called "Manta.com", company XYZ has an estimated revenue of $3M, but on a website called "ZoomInfo", the company can have $10M. How do I know which one is correct? Or neither is?

Thank you.

 
Best Response

You don't know. One could be correct, neither could be correct, or both could be correct, but for different years. I had one internship where I needed to pull data like this for a potential acquisitions list, and what I did was compare several of these websites and then make an educated guess based on that information as well as what I found on the company's own website. Say Manta tells you $10M, but ZoomInfo tells you $12M. If the company's website shows a CEO, a sales guy, and a receptionist as their only employees, I'd guess the actual revenue is probably under $10M.

 

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