How to generate leads on LinkedIn?

Sales prospecting on LinkedIn is like sifting through the sea of professional, B2B marketers and businesses and uncovering the deal prospects that can convert into potential customers with just a little effort. As the competition is increasing, the prospecting process has also changed. B2B marketers and other professionals are also using new technologies such as automation tools to find leads, engage with them to strike deals. A decade back, people were afraid of integrating automation in any business process. However, today, more than 90% of companies are using automation tools to generate leads. On contrary, some people still believe that using LinkedIn automation tools is spammy ad it can put your account at risk.