How to prep for an Ecommerce Strategy internship within Marketing?

Hey Guys,

I'll be interning @ a large CPG firm on the Ecommerce strategy team for their largest division. TBH i've done nothing like this in the past, and don't have any experience doing marketing of any kind- anything I should prep for before it starts?

I'm planning on brushing up on excel/ppt/stuff about the company, but should I be studying product life cycles, CRM, and other stuff related to that? any resources that you guys may know about would be great.

 

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