Hi. I recently had an interview for awith a small fund that I think went pretty well. Afterwards, my interviewer asked for a report of a "company I like". He specified that no modelling was necessary.
I have no modelling experience, so I'm glad he doesn't expect a model, but that means I don't know how to structure it. Without a model to reference, what exactly should I talk about in the report. Purely their business model, news, products etc? Should I still try to reference some ratios, or is that irrelevant considering I am not including a model?
I tried to do some research on how to properly make a report, but they all include a model and are heavily about forecasting, which makes sense. I can't find much about a more simple report on a company.
TLDR: how to write a report on a stock/company without any models?