Tiktok seems really addicting. I think it is going to turn my brain into mush. I like it though. I'm interested in the value of the company and where it is going. 

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

Their main value add is that the entire platform is algorithm driven. So if you’re doing comps I suppose you’d have to find multiples on ad revenue/time spent on platform. You could use that based on users and average user time spent in session. Beyond that finding the insta or Facebook algorithms “value” could be pretty difficult bc none of the info you need is readily available.

 

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