Is a fashion business still viable nowadays?Subscribe
first post here. I was wondering with regard to the above-mentioned subject: Is a fashion related business still viable nowadays?
Thing is, I´ve always been interested in men fashion. I love suits, but also streetwear, accessoires etc. anything related to men fashion really. My grandparents used to have a successful fashion shop in the 80s (where they mostly sold brands like Energy, Diesel etc) and I always liked the idea of doing something similar. Unfortunately, their shop failed in the early 2000s.
Now, I´ve been looking for ideas that I can start beside my 9-5 as a side gig that will hopefully boom one day and as many people suggest "go with what you love/have a passion for", I thought of Men Fashion.
Problem is, in todays world, where you can set up a tshirt online while sitting on the toilet thanks Merch and similar services, I wonder if this is still viable (if you´re not a superstar with 3million groupies who buy anything you put your name on).
I thought of giving it a try by building a online shop and marketing the hell out of it on social media (duh). I would start with some basic shirts, accessoires and stuff and just see what I can do. This at least, is the plan.
I don´t plan to get rich over night. I just want go after a passion of mine and see if I can be successful with it. But as I said, IDK if its worth it in this business.
Whats your opinion on this? Should I give it a try?
Thanks a lot!