Is Google Turning too Personal?

Apparently Google has decided to completely overhaul its search engine app on smart phones by adding a new personalized feed. The feed consists of links about hobbies, sports, news; I'm starting to find this a bit too similar to social media.

This new Google offering is called "Google Feed" and works just like Facebook's "News Feed". Although Google denies copying the Facebook feature, it sure does feel as if Google is starting to use Facebook's feature against them.

"This feed is really about your interests … It's not really about what your friends are interested in," Ben Gomes, a Google vice president for engineering, said in a briefing with reporters.

Typical updates might include a link to a website with tips about an upcoming vacation spot, or a link to a page about cycling or another hobby, the company said.

Facebook and Google are jockeying for attention online and by extension, for advertising revenue based on those eyeballs. The two Silicon Valley companies are expected to take in some 50 percent of overall online ad spending in 2018, according to research firm eMarketer.

I don't think I'm necessarily the biggest fan of Google's new feature. Even more so, I'd like my search engines to do exactly that and nothing else.

In addition to putting Google Feed on mobile apps, the company is looking at attaching it to web browsers in some form, Shashi Thakur, a second Google vice president for engineering, said during the briefing.

What do you monkeys think of this? I know Google's previous social media project failed rather spectacularly, however, it looks as if they are taking a more under the table approach this time. Do you guys like the new features Google is starting to put in? What do you think of Google essentially creating identical features to those of Facebook?

WSO Elite Modeling Package

  • 6 courses to mastery: Excel, Financial Statement, LBO, M&A, Valuation and DCF
  • Elite instructors from top BB investment banks and private equity megafunds
  • Includes Company DB + Video Library Access (1 year)

Comments (48)

Best Response
Jul 20, 2017 - 1:29pm

I can already imagine some people's Google Interest Page:

1: Magic Johnson says Lonzo Balls summer league performance is a sign of things to come. (ESPN)
2: DOW Jones Down by 4 points, but Investors look optimistic in the new quarter. (WSJ)
2: How to get your penis to grow 12 inches in 3 days? CLICK HERE NOW. (obscure porn virus site)
3: New content available at (Pornhub)
4: Click here to watch, "john Wick 2" (illegal torrent site)
5: How does a drug test work? Find out here. (WebMD)
6: Have you read this thread, "Currently pretending to be gay to get an internship at Goldman Sachs." (WSO)

"A man can convince anyone he's somebody else, but never himself."
  • 20
Jul 19, 2017 - 5:46pm

It has nothing to do with bringing you more relevant searches and more to do with keeping you insulated in your own little world to keep people happy.

Follow the shit your fellow monkeys say @shitWSOsays

Life is hard, it's even harder when you're stupid - John Wayne

  • 4
Jul 20, 2017 - 12:01pm

They already had this it was called Google Now, they have just changed it a little and renamed it. Google is famous for renaming their products. Nexus -> Pixel, Android Market -> Google Play, Google -> Alphabet.

I've had Android phones for years and don't even know what the apps I use every day are called anymore. I'm pretty sure the 'News' app changed to Google News, then to like Google Play Newsstand and now just Play Newsstand.

Really confusing, but it allows them to have a press release for a new product that is just a refresh of what they already had.

Learn More

300+ video lessons across 6 modeling courses taught by elite practitioners at the top investment banks and private equity funds -- Excel Modeling -- Financial Statement Modeling -- M&A Modeling -- LBO Modeling -- DCF and Valuation Modeling -- ALL INCLUDED + 2 Huge Bonuses.

Learn more
Jul 24, 2017 - 6:45am

hi guys ,, i am a new member here ,, and i have a problem connected to my profile .. who can help me

Jul 24, 2017 - 6:46am

Google Can Now Design An Outfit For You (Originally Posted: 02/13/2017)

Google is teaming up with H&M to make an app that will create the perfect outfits for you based on the data retrieved from your electronic devices, aka your previous purchases and most viewed pages. Once you open this app, it will immediately show you all the outfits it has put together, and you don't even have to worry about the question, "What should I wear this with?"

The app is only available to style influencers right now, but is due to be released soon. How do you feel about this? Does this expansion of tech feel incredible or a little concerning?

Jul 24, 2017 - 6:47am

Aren't there pages like this already?

I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing.

See my Blog & AMA

Jul 24, 2017 - 6:49am

Safety concerns with Google? No way...

I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing.

See my Blog & AMA

  • 1
Jul 24, 2017 - 6:50am

So it's using your history to recreate your taste. But what if your taste is terrible?

  • 1
Jul 24, 2017 - 6:52am

Read the title and thought it was cool. Read H&M and was immediately disinterested.

Commercial Real Estate Developer

  • 6
Jul 24, 2017 - 6:55am

Read the title and thought it was cool. Read H&M and was immediately disinterested.

My thoughts exactly

Jul 24, 2017 - 7:03am

You're more of a Zara guy?

I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing.

See my Blog & AMA

  • 1
Jul 24, 2017 - 6:54am

my favorite outfit is front-less chaps.

"I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing. " -GG
  • 1
Jul 24, 2017 - 6:56am

As recent as a year ago I couldn't dress my way out of a wet paper bag. The last year or so I've spent a lot of time reading fashion blogs and exploring fashion on websites and in-person. Took me 6 months--or thereabouts--to really start understanding men's fashion, but from there I've been consistently complimented about my clothing style; however, with the compliments come criticisms from people (usually the worst dressed) who don't like when I take a "fashion risk." For me, I'd prefer to dress myself. With that said, American men are such abysmal dressers that I'm open-minded to anything--even a bizarre app like this one--that might help reverse the trend of American males dressing poorly.

As an aside, Mark Zuckerberg demonstrates that for some people no amount of money can buy class.


  • 4
Jul 24, 2017 - 7:04am

Since we're talking fashion in this thread, can I just put in a plug for Bonobos? I am absolutely blown away by this company. I lost going on 55 lbs in the last 2-3 years and have re-stocked my wardrobe, half which is now filled with Bonobos clothing. My God, this company is amazing. The designs, the material, the fit. Within the "normal range" there is probably not a single body type that their clothes aren't cut to fit. The free shipping and free returns take the risk out of buying the clothes. The customer service--online and in the retail stores--is otherworldly. The endless selection almost makes it too hard to decide what to buy. I've addictively shopped for clothes nearly non-stop for a year and Bonobos blows the competition out of the water.


  • 3
Jul 24, 2017 - 7:10am

Also a vouch for Bonobos on my end. Went to their sample sale a few weeks back (since I'm a broke college boy) and grabbed a pair of their chinos, a cardigan, and 2 button downs.

Their pants are the best things I've ever put on.

Jul 24, 2017 - 7:14am

Do you shop exclusively online with them or go to their guideshops, too?

I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing.

See my Blog & AMA

Jul 24, 2017 - 7:18am

Google = Skynet ? (Originally Posted: 07/08/2009)

Saw this today on the front page of WSJ: Google Plans to Launch Operating System for PCs (

After reading through this article, Skynet was the first thing that popped into my mind. For those that don't know, Skynet is the evil self-aware AI in the Terminator movies that basically tries to destroy all mankind, and is able to do this because of its vast integration into military systems.

Could Goolge be the predecessor to something like Skynet?

"The Mountain View, Calif., company, which makes 97% of its revenue from online advertising, has been trying to compete with Microsoft and other software makers by offering more software that runs in a Web browser and isn't downloaded directly to computers. Now it appears to be broadening its approach, in a move that could give it greater distribution of its own online software services, including word-processing and email software."

"And of course, these apps will run not only on Google Chrome OS, but on any standards-based browser on Windows, Mac and Linux thereby giving developers the largest user base of any platform," the Google executives wrote."

Funny thing is, I Googled (lol) this theory, and it seems I'm not the first/only person to think this.

  • 5
Jul 24, 2017 - 7:20am

Mez, seems like a stretch as sky net was an AI software defense system that controlled all of the domestic missle/military capacity and then took control and became self aware (T2 was on last week) after the humans tried to turn it off. Its not like Google has relationship with the government and/or military (unless you consider Google Earth to be dangerous, which some do).

Anyway the development of live search through Google and Bing is certainly pretty impressive

Jul 24, 2017 - 7:22am

Does Your Firm Monitor Your Daily Behavior Like Google? (Originally Posted: 02/17/2013)

Anyone that has seen the Terminator movies is familiar with SKYNET, the self-aware AI system that eventually wreaks havoc on mankind. A ton of my friends refer to Google as Skynet, and while most of the time they're kidding, here's a crazy story I recently found on Slate (via BGR) – The Happiness Machine

I think there are a few ways to think of this, but I'll focus on why this might be good versus bad. On the plus side, they're running tests on a large enough group of people to make them statistically relevant and affect policy and procedural changes to enhance the working environment for everyone. How can this be bad in any way? We'll get to that in a second, but I think this is leaps and bounds ahead of any other HR team out there. I've seen a few deals in the "human capital management" space that are effectively consultants liaising with your HR group in attempt to achieve the same outcome. How many people's lives would be markedly improved should such an invasive, in-depth practice be put in place in their job? Who the hell knows but any change toward the positive is a good thing right?

Not so fast.

Privacy just happens to be one of the biggest issues in the headlines these days. People are crying afoul over every iteration of Facebook settings, gun control laws, FBI cell phone tapping, the Patriot Act, etc. that I'm not sure this kind of "monitoring" by big brother would be as well received after all. How many people would be willing to undergo this level of scrutiny even posed as a solution for the greater good? At what point is too much, well, too much? I tend to be the type that says if there's something in my life that I can change for the better, I'll do it myself but I know that not always the case for me or anyone else.

Bottom line for me is that I think if this is a consolidated power issue that is a means for a destructive end. It reminds me of a quote from The Dark Knight:

Lucius Fox: You took my sonar concept and applied it to every phone in the city. With half the city feeding you sonar, you can image all of Gotham. This is wrong.
Batman: I've gotta find this man, Lucius.
Lucius Fox: At what cost?
Batman: The database is null-key encrypted. It can only be accessed by one person.
Lucius Fox: This is too much power for one person.
Batman: That's why I gave it to you. Only you can use it.
Lucius Fox: Spying on 30 million people isn't part of my job description.

Well, Lucius, maybe it wasn't in your case, but there are plenty out there whose job is exactly that.

What do you guys think on this? Innovative or overbearing? Helpful to society if broadly used or enough to make you renew that passport and run for the hills?

Jul 24, 2017 - 7:27am

Enim debitis quo deserunt maiores omnis. Reiciendis ullam incidunt neque consequatur labore reiciendis. Ullam repellat quam nam ipsum. Voluptatum perferendis molestiae rerum. Repellendus excepturi voluptas repudiandae eaque libero architecto enim quia. Earum officiis commodi distinctio qui eos et.

Et doloremque dolores necessitatibus tempora non. Optio porro iure molestias eaque assumenda quisquam eaque magni. Culpa ratione aut rem voluptates. Iusto adipisci est odio tempora. A neque unde quia. Error repellat omnis atque non.

Quaerat aut totam expedita ipsum qui. Aspernatur maiores similique dolores magni. Ad dolor possimus ipsum eligendi aliquid. Omnis rem qui pariatur qui et. At explicabo est corrupti voluptatem optio.

Eaque qui tempore corporis et. A consequatur autem alias tempore cumque ut enim.

Jul 24, 2017 - 7:28am

Consectetur mollitia est et eum. Quibusdam unde quidem illo vel laborum. Amet numquam inventore vitae earum eos est. Labore aut voluptatem voluptas veniam error ullam sit eum.

Eum repellat fugiat impedit ullam ut voluptatibus magni. Hic autem cumque illo sint et aspernatur qui.

Est expedita officiis ut velit et. Et voluptatem nemo dicta et sint. Et illo minima dolor est. Sunt minima quibusdam ea numquam et.

Dicta blanditiis aut minus sed. Quia cum aut id sequi eveniet minus. Mollitia iusto voluptatem voluptatum dolor culpa incidunt aliquid. Necessitatibus beatae soluta aspernatur itaque et dolore at. Aut ea omnis sed et.

Start Discussion

Total Avg Compensation

November 2021 Investment Banking

  • Director/MD (10) $853
  • Vice President (40) $360
  • Associates (234) $234
  • 2nd Year Analyst (144) $156
  • 3rd+ Year Analyst (34) $154
  • Intern/Summer Associate (107) $146
  • 1st Year Analyst (512) $136
  • Intern/Summer Analyst (392) $83