I tried cold messaging a guy from a firm I'm interested in and it led me to LinkedIn premium. The first month free, $29.99 a month after that. It allows you to direct message recruiters (don't really care), see who's viewed your profile (aka which "friends" of yours are stalking your profile), be a featured applicant, see how you compare to other candidates that applied for the same job, receive online video courses, and get instant access to salary insights (which should probably be available on glassdoor anyways).
So, people who have tried it, is it really worth it?
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