I hope they survive another 20 years. Macy's is a great American department store icon. It sucks that they are dealing with Amazon, but it looks like they are making efforts to compete with it. Despite the issues with Amazon feel like they may not be competitive in their offerings as better deals and more fashionable selections may be found in fast fashion like Zara along with other clothing stores such as Banana Republic, GAP, and Nordstrom. I have only read articles and report on Macy's changing things up to deal with Amazon and online shopping, but I have read nothing on their ability to compete with the above mentioned stores/brands.
Their clothes is expensive and cheesy, tailored towards metrosexual males having a mid life crisis or teens looking for clothes. Lady's clothes seems to be lacking in selection and style. Its really sad. I hope JCP's bankruptcy helps em out a bit by driving customers to its backstage offerings.
I think its decision to amp up the experience aspect of shopping may work, but only if its at malls and location where its already happening.
Is Macy's doomed for failure?