So I'm in college and I'm really involved in a particular niche. I've read about it for years, and talk about this stuff every day, and consider myself to be very well-informed. I've looked at other Youtube channels out there that cover this niche, and most aren't very good: they have a poor mic, they mumble and are uninteresting, they have unaesthetic thumbnail pictures, are a lot of times unknowledgeable about the subject matter, etc. Because of the hype of this niche, most of these sloppy new channels have tons of views, as I've seen tons that have millions of views and tens of thousands of subscribers.. Meanwhile, I am very confident that I'd be able to put out superior content, just because I'm very knowledgeable about the subject matter, am a good speaker, and have the video and marketing chops to do it.
However, I'm just wondering if you guys think this would be worth doing. I have about five years of video and editing experience, lots of ideas for content that other people in this niche don't cover or don't cover as fully, and am really confident that I'd be able to create a channel that is at least a competitor in this space. However, the niche is fairly specific, and I don't know if there's even that much growth potential -- there are communities of maybe a million or so people who are interested in this niche in total. That sounds good, but it doesn't have really widespread interest or anything, like gaming or cooking for instance that has almost unlimited growth potential.
Also, I don't want to waste my time with something that's not going to really help me in any way, even if I am interested in it, because I know that video editing and everything can be a real time sink. From what I've read, monetization on Youtube works where 1,000,000 views nets, on average, around $1000, depending on your CPM. Getting that many views is surely not easy, which leads me to my question: is Youtube even worth doing?
If you're getting, say, a million views, how much of that traffic do you think you'd be able to direct to, for example, a blog, or a free e-book that requires an email address, so you could build up a sales funnel? I know it would depend on how good your content is, but I'm just wondering how 'valuable' is it to have, say, 30,000 eyeballs view your video?
My more general question: is Youtube worth doing? I used to always think that it was too saturated, but this niche that I'm into is just now picking up speed and becoming well-known. It makes me feel like now is the time to act. However, how valuable is a couple million views on Youtube? Or in other words, how can that traffic best be monetized, or how can I drive that traffic to a business in a meaningful way? Is it probably a waste of time, or is there real potential there if I can do this well?
I know it's a hard question to answer, but I'd be interested in just hearing what you guys generally think about Youtube.
EDIT: Also, I'm not saying that I will necessarily get that many views. I'm just wondering like whether or not that goal is actually worth pursuing with how hard it is to monetize with just Youtube alone.