Rap megastar and founder of the $1.5B Yeezy clothing company Kanye West is expected to release his ninth studio album and IMAX film this Friday, titled Jesus is King. Apparently, West is now "saved" and almost quit rapping because it's "the devil's music." He says that he will only make "secular music" from now on. West has been touring the country with a full gospel choir and doing Sunday Services, free public gospel concerts. He even performed with a gospel choir at Coachella. This is quite the reversal for West, who wrote these brilliant and tasteful lyrics for his 2016 album, The Life of Pablo:
"Now if I f**k this model
And she just bleached her asshole
And I get bleach on my T-shirt
I'mma feel like an asshole."
What do you all think? Is this sudden conversion to Christianity legitimate or just a publicity stunt? Or more likely, is this all a huge money grab? Apparently, his film, "Jesus Is King" plays exclusively at IMAX theaters for one week, with tickets ranging from $10-$19.75, but runs only 35 minutes (including credits). That's $1.12 for ever two minutes. Additionally, isn't it extremely hypocritical for a Christian to sell merch which says "Jesus is King" for $150 on his website?
UPDATE: The album is out and I listened to it. Not bad, but not nearly as good as his previous work (but better than last year's project ye), but it sounds like he is very dedicated to Christianity and this music reflects it.