Merger of Penguin and Random House
Thoughts? Is "Penguin Random House" the worst post-merger name ever?
from NYT:
Random House and Penguin completed their planned merger Monday morning, creating the biggest and most powerful book publisher in the world.The new company, called Penguin Random House, will control more than 25 percent of the trade book market in the United States, giving it unmatched leverage against Amazon.com, a growing force in the industry.
Bertelsmann, the owner of Random House, and Pearson, the owner of Penguin, announced the merger in October, saying that Bertelsmann would control 53 percent of the company and Penguin 47 percent. Since then, the merger has sailed through regulatory approvals in the United States and Europe, as well as China, Canada and other countries.
The new company would have more than 10,000 employees, 250 independent publishing imprints and about $3.9 billion in annual revenues.
http://www.nytimes.com/2013/07/02/business/media/merger-of-penguin-and-…
ppl still read books ?
what happened to kindle/ipads??
just digitalize already
For me digital just doesn't feel the same. I like flipping through pages ha.
Penguin Random House is probably the worst company name ive ever heard...
Random Penguin
How could these assholes not have named their company Random Penguin.
seriously, even "Penguin House" or "Random House Penguin" wouldve been better
Thanks for this
Yea no joke. I'm guessing they didn't want people making memes out of their new name, which is stupid because memes=free marketing
tell that 2 bad luck brian
Seriously, Random Penguin House would've been awesome.
Even Random House Penguin would have been better.
Who doesn't want a house penguin?
Yeah they def shit the bed but not as bad as Kraft did with Mondelez
Random Penguin House. Because can you imagine how random a penguin house could be?
Handing you his business card. "I am Lord David Shanks, from House Penguin"
personally, i would have went with penguandom. but yeah, they probably should have consulted some branding people before they coined that gem.
Or they need to take their branding people out back and beat 'em with a garden hose. That might do the trick.
publishing business going down the drains..that's why they got to merge
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