Need some feedback on Case Interview
Hi everyone,
I'm new to this forum, so apologies if this is in the wrong category, but I am job searching (I've been in corporate finance for almost a year now, doing a lot of reporting, and have accounting background. I would like to break into strategic finance or do some sort of lateral move where there is opportunity to grow) in an extremely competitive market, and I'm struggling a lot with the technical case interviews where I'm given no feedback b/c of company policy. However, I would like to get some feedback so I know how to improve for future rounds:
Here are few sample questions (candidates are free to ask clarifying questions). It is themed around market product launch
- Pretend that X company is entering new market, please provide market size & 1st year sale in unit or revenue for Y home product
Answer: I'm going to assume that there is 5 million people in this market, and that 2 million of the existing population have no interest in the Y home product, which leaves us with 3 million potential new customer. Furthermore, I'm going to assume each household as 3 people. 3million/3=1 million products that could be sold. I'm also going to assume this new Y home product costs $200 per unit. 1 million x $200 = $200 million.
Market size: 1 million, 1st year sales: $200 million
2) Continuing off the 1st question, assume it's been a year since we sold our Y product, what other products from our company would influence our success?
Answer: I'm going to assume that there are other home products that work well with the Y product, so I would say those that pair with the Y product would influence the success.
3) If you could have access to any information, what else would you like to know?
Answer: competitive landscape because I'm curious about market share for this particular product b) product capabilities: what makes our product advantageous/better than others c) barrier to entry d) logistics: value supply chain - how are we building this product and where e) customer demand - do our customers in Germany want it?
4) How would you measure success in marketing campaign, and how do you determine if the metrics drove the marketing activity? (I acknowledge that I struggled with this question because I did not expect the interviewer to ask me how we will use the metrics to measure whether or not it drove a marketing activity, but I am open to feedback).
ROI: If marketing spend went up, but ROI also went up, I'd assume that marketing was involved
CAC: If we see this go up, in addition to % increase to ROI, I'd say the marketing activity drove an increase to ROI
Thanks in advance!!
Start off with taking a step back and just thinking about it logically. All the company wants to see is whether or not you can think. I would also lay this out in Excel because if you're trying to move from a reporting role into corp dev, there might be some doubt as to what your Excel skills are. Here is how I would think about it (numbering these to mirror and tie back to your numbers):
Doloribus modi nulla quas suscipit maxime. Asperiores enim dignissimos cumque temporibus quo vel et et. Natus quia totam aut maiores qui. Voluptatem voluptate a ea eos animi molestias.
Illo perspiciatis accusamus dolor nobis non dicta et porro. Possimus atque vitae et ea numquam est facere. Eos ut impedit et minima dignissimos et expedita. Perferendis quia sunt molestiae et quis delectus. Voluptatum totam nesciunt fugiat.
Quis nemo illum recusandae. Maiores asperiores asperiores libero voluptatem illum. Officia sunt et nam non libero ad aut. Officia provident asperiores et recusandae illum necessitatibus et. Placeat commodi qui maiores.
Voluptate nisi rerum totam eius eos sed quos hic. Quam numquam eligendi dolorum sed unde. Ullam et cupiditate sed. Aut at alias assumenda corporis. Totam veritatis amet architecto facere veniam aliquid. Unde voluptatum molestias illum et aperiam quos. Quia praesentium eos et autem officiis ipsa in.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...