Comments (13)

Jan 16, 2007

Over the summer Chuck Prince spoke to our intern class and said that they were evaluating the brand in order to determine whether it resonated with its target market. I read the article earlier in the day and thought of when he mentioned it. As for the red umbrella, there was a bloomberg feed in August that speculated on whether Citigroup would abandon the use of it.

Corporates do this all the time in an attempt to reinvigorate and better position themselves. CSFB recently dropped FB and is just CS. At&T cingular plans to go with AT&T. Sprint-Nextel, just Sprint, etc.

It's interesting they chose to go with Citi for the CIB. Rather than distancing the business brand from the consumer side (citibank, citifinancial, citicards) its as if they are bringing it closer.

Jan 16, 2007

Yeah, interesting how Citigroup and Citibank now have the same name.

Metals & Mining I-Banker

Jan 16, 2007

Yeah I know changing is a normal thing, I'm just interested in how people like the change. What do you think the effect will be prestige-wise? What do you think about the black arc over the Citi logo for the investment bank's new logo?

The article mentions that some top execs wanted to go back to the name Salomon Smith Barney, thoughts on that? I think the name Citi is better than Citigroup, but that Salomon Smith Barney has more prestige and would shoot the investment bank's prestige level way up, closer to Goldman's.

Jan 16, 2007

I just feel sorry for all the analysts that will have to change all the standard presentations to match the new logo. Once you're an analyst, it's tough to so much as open the WSJ without seeing each headline in terms of pain and suffering for some poor analyst somewhere.

Jan 16, 2007

I think they should keep the umbrella, makes Citi unique.

Jan 16, 2007

a logo with a pickle hanging out of an old dudes ass would also make for a unique logo.

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Jan 17, 2007
<span class=keyword_link><a href=/finance-dictionary/what-is-the-bulge-bracket-BB rel=nofollow><abbr title=bulge bracket&#10;>BB</abbr></a></span>.MandA.3rdyear:

a logo with a pickle hanging out of an old dudes ass would also make for a unique logo.

Herbert from Family Guy? Mmmmmmmmmmmm....

Jan 16, 2007

how do you think it will compare to other firm's brands? also, nobody has responded about prestige?

Jan 16, 2007

Everyone on the street already calls it Citi so there won't be much change.

Account Inactive

Jan 17, 2007
buysideanalyst:

Everyone on the street already calls it Citi so there won't be much change.

always seemed odd to me. never liked the way it sounds in a sentance.

Jan 17, 2007

learn how to spell sentence and I'll try to respect your opinion

Jan 17, 2007
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