Dearest Fellow Primates - when we embarked on this journey of a new WSO logo, I never envisioned there would be such passionate and WILDLY differing opinions... After many weeks of iterations and countless back and forth, with my team, with our fans on Instagram, Facebook, etc and with all of you -- we have chosen the logo below to move forward.
I know some of you won't be happy since we have come to love our monkey at the computer, but I hope you'll embrace this new logo. I can promise you this was very hard personally since I feel great attachment to the current logo as well.
That being said, here is how I see the new logo:
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Monkey now looking up and hopeful with aspirations -- very important in how we try to serve our monkeys
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Still in the same blue iconic circle (Oasis)
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After much debate and the designers screaming at me, I fought to keep the palm tree (even though from a pure design standpoint it is inferior) since you all made it very clear that it was important to you and what the brand meant :-)
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For the font we wanted to stay classy (decision to stay serif) but make it much bolder (representative of the brashness of our primates on here!) and I think we accomplished that
Now we have a logo that will be much more visible as the world shifts mobile and WSO crosses that threshold where 50% of our traffic is now on mobile devices. We also expect that to spike in a few weeks once we launch our mobile app to iOS and Android.
Stay tuned -- you should start seeing the new icon + new logo in general within the next ~24-48hrs.
Thank you again for all of your feedback and help!
Patrick
As a designer myself, I totally agree with the palm tree. Often with logos personality comes at the expense of purity (symmetry, harmony, simplicity, etc.) and most designers overindulge purity IMO. I think you found the balance. Also, glad you went serif; connotes credibility as a resource on all things Corporate/Wall St. Good job!
I 100% really like it. The monkey's head looking into the sky reminds me of looking towards goals ,ambitions, aspirations, and future endeavors. The palm tree definitely looks like a sense of paradise or maybe an island getaway. I think it will compliment the site very nicely. Excellent job on the creation of the new logo.
Unfortunately not a fan of the palm tree. But it's just barely noticeable especially on smaller res, so I can get on board with it. Woo!
Love it!
Great work. Start selling merch and I’ll be the first to buy. Love my current shirt.
Like I said before... roll out some polos!
Good call. This new logo would look sharp on a polo.
And I'm glad you kept the palm tree. Gives the monkey context. I just scrolled through the discussion thread and he kinda looks like an odd sock puppet without it.
Would be curious to see what you do with the new logo on t-shirts. I vote for a bit more subtlety - smaller logo by the heart (maybe just the circular monkey logo, and “wso” separately on the sleeve / back near neck), rather than a giant logo in the middle. Going for the former I think makes it more wearable outside of the house for monkeys’ day to day (gym, errands, casual, etc).
New logo looks really good, glad you kept the palm tree. It's easier to see the monkey at the oasis now! Agree with kanon above here that the new merch should include a small logo, similar to the Suspiscous Antwerp-tees with an emblem on the heart. "WSO" could go on the neck seam itself.
With the new logo up, how about switch up the monkey outlines for user profiles without dps?
SWEET!!!!
Thanks man!
I already miss the old one.
bummer dude -- hopefully you don't hate the new one and it grows on you.... I've been staring at iterations of it for a few weeks and I can tell you it feels more natural after a week or so...
HUGE miss not using a big black dildo as your new logo
I like it. It's growing on me already.
Nice, looks good - maybe make the blue background color lighter - its kinda hard to see when its small. You can't really differentiate anything because it lacks contrast.
I dig it. I need to get myself an updated WSO t-shirt now with the new logo!
I liked the old one, but I also really like how much more prominent the monkey is now. Keep it up.
I honestly can't see what the new logo is.
When the logo is displayed as an icon on an open tab in a browser, it looks just like a drop of blue and white.
I can't see the monkey!
Maybe use a dark silhouette of a monkey on a pale background.
I'm sorry, I am just a little bit confused. You can't see the new logo on the website...? Do you mind if I ask what browser you are using?
The logo looks good. To secure my endorsement, please re-send another T-shirt with the new logo. =]
Knowing this was a hard, long, drawn out process. Congrats.
Looks nice. Banker bags in the future?
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