Nike adds Plus Size Mannequins

ironman32's picture
Rank: Neanderthal | 3,879

Article link below:

https://www.marketwatch.com/story/nike-becomes-lat...
I think this is a smart move from Nike, allows them to access a new market of customers. However, I think they could have made a separate line for the "plus-size" category (but maybe ppl wouldn't buy it if its different).

Comments (35)

Jun 10, 2019

Seems like a good idea to me. I feel like years ago Nike moved away from being a workout attire company and became cultural fashion.

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Jun 10, 2019

"More than half of adult American women (67%) wear a size 14 or larger, according to research firm Plunkett Research."

That says it all.

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Jun 10, 2019

oof ouch owie

Jun 17, 2019
Synergy_or_Syzygy:

"More than half of adult American women (67%) wear a size 14 or larger, according to research firm Plunkett Research."

That says it all.

this is beyond fucked. they're literally eating theirselves to death.
ffs they need to put down the pizza and hop on a treadmill

thots and prayers

Jun 17, 2019
2and20:
Synergy_or_Syzygy:

"More than half of adult American women (67%) wear a size 14 or larger, according to research firm Plunkett Research."

That says it all.

I feel it has less to do with eating than with drinking. People drink a lot of calories, soda, juice, dressed up coffees, alcohol

this is beyond fucked. they're literally eating theirselves to death.
ffs they need to put down the pizza and hop on a treadmill

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Jun 10, 2019

Can't wait for our society to go back to fat shaming and push for healthier people - and btw if we do go Long NYSE:WW

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Jun 10, 2019
Pan European Monkey:

Can't wait for our society to go back to fat shaming and push for healthier people - and btw if we do go Long NYSE:WW

No need for that. Nature will fat shame the fuck out of fat people and there's nothing the woke crowd can do about it.

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Jun 10, 2019
neink:

No need for that. Nature will fat shame the fuck out of fat people and there's nothing the woke crowd can do about it.

They can implement national healthcare and then have it all get more expensive due to the higher healthcare costs incurred by overweight people

Jun 17, 2019

I give you an A+ for consistency. You can take a corporate strategy to sell products and turn it into a comment that includes the trashing of liberals.

Jun 11, 2019

Hi @ironman32 , Even I feel the same out here because not all people are fit and thin! Thanks for the post.

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Jun 11, 2019

yeah let's promote the unhealthy lifestyle of being overweight! Terrific

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Jun 17, 2019

I think that's the wrong way of looking at it.

From Nike's perspective and as a business model, a lot of people are overweight / plus sized. These people need quality, well functioning, comfortable clothes. Nike is filling this market need, just like how tailors make custom suits for overweight / tall / overtly skinny customers.

So I don't know if I view this as fat acceptance (and again, I haven't really read into it so if that's how Nike is marketing it, then yeah, I don't agree with them) or as just a way to look like an accepting company while capturing market share.

I wasn't directly fat shamed (at least to my face) but life does get more difficult / less forgiving if you're overweight (you're naturally treated differently / excluded from things / etc) and I was able to get in shape as a result of coming to terms with that concept.

Most Helpful
Jun 10, 2019

So capitalism is "leftist" now? Do you realize how you sound right now? Nike found a target market and is supplying the market product and you're espousing it as satanic. Get a f*cking grip.

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Jun 11, 2019

Capitalism is neither evil nor virtuous. It's simply a reflection of the tastes and desires of the public. The public can be good or evil; it can base its preferences on sound or on unsound doctrine. The doctrine that overweight people should be celebrated is unsound. I dont dispute, however, that it's a lucrative business move.

    • 1
Jun 11, 2019

What happened to my original comment? The one that you're responding to? The censorship on this website is ridiculous. I must have spent hundreds of dollars on this websites products. Never again. The censorship, coupled with the troll interns and the false narratives, makes it unbearable.

A dios.

Jun 10, 2019

It's called indeed ''woke capitalism''.

There are two explanations for this:
1) Business targeting millennials as they are now the largest consumer base. The idea here is that since millennials are the ''most liberal and diverse generation'' , they'd require political messaging for their products. Here's the problem with that reason: most of them are liberal, only a small fraction are woke.

2) The second explanation is merely to use woke causes as a shield against criticism when a lot of people are starting to doubt the benefits of capitalism. If you embrace wokeness, you can enjoy the benefit of capitalism AND claim to be working for the oppressed (by you).

Jun 10, 2019
mbahopeful88:

Part of the leftist (satanic) pathology

picard

Jun 11, 2019

Nike needs to add plus sized mannequins because America is mostly plus-sized.

Jun 17, 2019

Yeah. Good business decision.

Of course, it sucks that being obese is becoming normalized. Or rather, I know that is "normal" for Americans, now, but it sucks that we are beginning to accept that that is okay. I have to agree that normal mannequins are probably too thin, to the point they represent an unhealthy body type as much as a 500 lbs mannequin does.

Jun 17, 2019

Fuck fat mannequins. Idiotic of Nike, and it shatters their "athletic" image.
IMO a push for plus sizing directly promotes obesity and heart disease

thots and prayers

    • 1
Jun 17, 2019

Imagine getting this furious over something as trivial and harmless as a clothing company making clothes for people, that are not you, that are overweight.

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Jun 17, 2019

I think context might help,
Take a look at the image taken at Nike's London store below
You can't possibly be okay with what's being promoted here.

also check this article out (written by a woman btw)

https://www.telegraph.co.uk/women/life/obese-manne...

thots and prayers

    • 1
Jun 17, 2019

The plus-size mannequins will still be skinnier than most of the people they're advertised towards.

Funniest
Jun 17, 2019

Great, just what America needs... More fat people wearing leggings.

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Jun 17, 2019

Obviously Nike knows more than any of us do... Just curious how this plays out with the brand long term given that it is so closely tied to athletics. Then again both Nike and Adidas stopped being all that athletic a long time ago.

Jun 17, 2019

I'm all for it actually. I don't think it's just going to keep women being okay being overweight, most women hate the fact that they are and are too ashamed to even start. That's why we see the new "body positive" wave. It's a coping mechanism. I think this will help those women to start working out again, and as a result, we'll see more women getting fit again. That's good for us

Jun 17, 2019
tudorg:

I'm all for it actually. I don't think it's just going to keep women being okay being overweight, most women hate the fact that they are and are too ashamed to even start. That's why we see the new "body positive" wave. It's a coping mechanism. I think this will help those women to start working out again, and as a result, we'll see more women getting fit again. That's good for us

Agreed...but I think there is a far divide from "Im trying to get back in shape to make myself better, but I'm not trying to broadcast it" and "Im trying to get back into shape, but in the mean time here's essentially a bikini I wear to the gym"

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Jun 17, 2019
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