Article link below:
https://www.marketwatch.com/story/nike-becomes-la…
I think this is a smart move from Nike, allows them to access a new market of customers. However, I think they could have made a separate line for the "plus-size" category (but maybe ppl wouldn't buy it if its different).
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Seems like a good idea to me. I feel like years ago Nike moved away from being a workout attire company and became cultural fashion.
"More than half of adult American women (67%) wear a size 14 or larger, according to research firm Plunkett Research."
That says it all.
oof ouch owie
this is beyond fucked. they're literally eating theirselves to death. ffs they need to put down the pizza and hop on a treadmill
Can’t wait for our society to go back to fat shaming and push for healthier people - and btw if we do go Long NYSE:WW
No need for that. Nature will fat shame the fuck out of fat people and there's nothing the woke crowd can do about it.
They can implement national healthcare and then have it all get more expensive due to the higher healthcare costs incurred by overweight people
I give you an A+ for consistency. You can take a corporate strategy to sell products and turn it into a comment that includes the trashing of liberals.
Hi ironman32 , Even I feel the same out here because not all people are fit and thin! Thanks for the post.
yeah let's promote the unhealthy lifestyle of being overweight! Terrific
I think that's the wrong way of looking at it.
From Nike's perspective and as a business model, a lot of people are overweight / plus sized. These people need quality, well functioning, comfortable clothes. Nike is filling this market need, just like how tailors make custom suits for overweight / tall / overtly skinny customers.
So I don't know if I view this as fat acceptance (and again, I haven't really read into it so if that's how Nike is marketing it, then yeah, I don't agree with them) or as just a way to look like an accepting company while capturing market share.
I wasn't directly fat shamed (at least to my face) but life does get more difficult / less forgiving if you're overweight (you're naturally treated differently / excluded from things / etc) and I was able to get in shape as a result of coming to terms with that concept.
I think companies have a PR liability to appear fat accepting regardless if they are or not. But of course any profitable company will ride the latest HAES/FA/body positivity trend if it makes them money. It really doesn't matter what they really think.
People keep on praising fashion companies for using plus sized models and running body positivity campaigns (looking at you American Eagle/aerie), but you bet someone sitting in management is laughing at everyone buying into the hype hook line and sinker and throwing money at them.
Nike needs to add plus sized mannequins because America is mostly plus-sized.
Yeah. Good business decision.
Of course, it sucks that being obese is becoming normalized. Or rather, I know that is "normal" for Americans, now, but it sucks that we are beginning to accept that that is okay. I have to agree that normal mannequins are probably too thin, to the point they represent an unhealthy body type as much as a 500 lbs mannequin does.
Fuck fat mannequins. Idiotic of Nike, and it shatters their "athletic" image. IMO a push for plus sizing directly promotes obesity and heart disease
Imagine getting this furious over something as trivial and harmless as a clothing company making clothes for people, that are not you, that are overweight.
I think context might help, Take a look at the image taken at Nike's London store below You can't possibly be okay with what's being promoted here.
also check this article out (written by a woman btw)
https://www.telegraph.co.uk/women/life/obese-mannequins-selling-women-d…
The plus-size mannequins will still be skinnier than most of the people they're advertised towards.
Great, just what America needs... More fat people wearing leggings.
Obviously Nike knows more than any of us do... Just curious how this plays out with the brand long term given that it is so closely tied to athletics. Then again both Nike and Adidas stopped being all that athletic a long time ago.
I'm all for it actually. I don't think it's just going to keep women being okay being overweight, most women hate the fact that they are and are too ashamed to even start. That's why we see the new "body positive" wave. It's a coping mechanism. I think this will help those women to start working out again, and as a result, we'll see more women getting fit again. That's good for us
Agreed...but I think there is a far divide from "Im trying to get back in shape to make myself better, but I'm not trying to broadcast it" and "Im trying to get back into shape, but in the mean time here's essentially a bikini I wear to the gym"
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