PE Interview Question: If you could ask a company CEO any 5 questions what would they be?

Curious what people’s thoughts are here. Do you think it’s better to go broad and ask less specific questions or are there direct questions you would ask any CEO regardless of company / industry?

 
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This is what I would ask. I think the questions are self-explanatory but let me know

  1. What is your business model - what do you sell produce offer and why is there a need for it 2.What are your unit economics and those of your industry 3.How do you differentiate yourself from your competition / what is your moat 4.Where do you see the business five and 10 years from now
  2. What lessons have you learnt from things that may not have worked out as planned
 
Funniest
Associate 2 in PE - Other:
This is what I would ask. I think the questions are self-explanatory but let me know
  1. What is your business model - what do you sell produce offer and why is there a need for it 2.What are your unit economics and those of your industry 3.How do you differentiate yourself from your competition / what is your moat 4.Where do you see the business five and 10 years from now

  2. What lessons have you learnt from things that may not have worked out as planned

Just like any good PE guy, asking 11 questions and claiming they are 2

 

Lol. These are really in essence, five questions. The first 4 are, I think, pretty self explanatory. I like to ask the last one because it indicates to me how introspective and honest management teams are and if they are willing to learn from mistakes.

Someone suggested valuation here — that’s your job to figure out based on the information you get!

Someone also suggested Management expertise — no one will ever say “oh we’re just shooting the shit here” but if you ask them about unit economics and how they differentiate themselves, based upon their answers, you can know if they really know what they’re doing

Hope this helps the OP

 

1.) What is your medium and long term goal for the company? 2.) What do you need that you don’t have that would help you get there? / what is your biggest problem right now? 3.) What do you think the company is worth to a strategic buyer? / How would you think about the value of your company? 4.) Why are you in X business? 5.) Why do you think you and your team are qualified to succeed in X business?

 

This is a bit cynical, and I would never ask this in person but if I could really ask any five questions....

1. How many vacation homes do you own?

2. How many hours do you actually work per week?

3. How are decisions made at your company?

4. Who comes up with the ideas in your company and how do they reach management?

5. If this business fails, will you still be rich?

 

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