Real Estate — Online marketing
Buyers are increasingly turning to Google as the first step in the process of purchasing property.
It’s not enough anymore to simply put a sign in the front yard or raw data into the MLS. To compete with even an average listing agent, you have to create a story that compels buyers to take the next step.
A strong online marketing strategy will help you to boost your business and start seeing more customers, connections, and clients.
Email Marketing
Basically email marketing is the use of email to promote products and/or services. But a better definition of email marketing definition is the use of email to develop relationships with potential customers and/or clients. Particular groups of customers can be targeted.
Start by having newsletter sign up on your site that tells those who visit that if they give you their email address, you are going to give them something of value back.
SEO
With a strong SEO strategy, your company website will become associated with the keywords used to find your services. This increases your chances of being the company an individual chooses to work with when selecting a company that offers your services or products.
Every second there are over 40,000 search queries on Google, or 3.5 billion a day. A relative portion of these searches involves real estate — people typing in “homes for sale.”
Great Design
We don’t often think about web design as a marketing tactic, but it can influence the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing actions, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development — you’re still going to lose customers. Create a website that is modern, clean, memorable and most of all, mobile friendly.
Write Online Press Releases/Blog
When you use online press releases, you’re getting your information out there in a formal setting. This allows newspapers, blogs, or other media sources to see your information and write posts about your company.
Your blog becomes somewhere you can offer advice, share bits of information, and really connect with your customers.
A lasting relationship begins with trust and your blog is a great way to build that.
Website
It is no secret these days that you MUST have a website for your real estate business. A well designed, marketing oriented website can literally help your real estate business jump from one level to another.
If you ever need a website, branding, graphic design or programming job done;
Feel free to hit me up via gmail @ kdclasm
