Samsung Mocks Apple in Their Latest Commercial

On September 12th, Tim Cook, unveiled iPhone X, a phone that will set the path of technology for the next decade. It features an edge-to-edge OLED screen, wireless charging, facial-recognition technology, and a dual-lens camera.

On the same day, Samsung announced the next year Samsung would reimagine the smartphone completely and launch a new design with a foldable screen. Right now it's the Samsung Galaxy Note 8 competing with the iPhone X, both offering many of the same features.

A new commercial highlights the fierce war between Apple and Samsung.
You can view the video here.

https://www.youtube.com/watch?v=R59TevgzN3k
In the article, it states that the video starts off mocking iPhone's limited storage, then its small screen size and finally its inability to withstand water. This video illustrates their long history of battle and foreshadows the future battles that have yet to come.

Samsung and Apple will fight on three fronts. (1) One is to design a better overall software ecosystem and keep consumers within it. Samsung runs on the Android operating system, whose design it does not fully control, whereas Apple has the advantage of complete oversight of its iOS operating system. (2) A second font will be fought over virtual assistants. Apple was the first mobile-phone maker to offer a voice-controlled assistant called Siri, which it introduced in 2011. Samsung provides one named Bixby. Both have been underwhelming in their capabilities. But Samsung is investing considerable sums in changing this, while Apple is criticized for underinvesting in Siri. (3) The third battleground in software will be augmented reality (AR), or the projection of digital information onto the physical world. Both Apple and Samsung offer dual-lens cameras, which make it easier to integrate AR functions into apps.

-- Economist

I believe there will be no dominant winner.

Which firm do you think will come out ahead in the future? Apple or Samsung or maybe even Google? Which phone would you rather have? iPhone X or Samsung Galaxy Note 8? What do you guys think about the commercial?

Comments (32)

Nov 15, 2017

apple's been on the decline for a while. stock price irrelevant

heister:

Look at all these wannabe richies hating on an expensive salad.

https://arthuxtable.com/

    • 1
Nov 16, 2017
GoldenCinderblock:

apple's been on the decline for a while. stock price irrelevant

Lol

Nov 16, 2017

you think they offer a superior product or a remotely good value?

heister:

Look at all these wannabe richies hating on an expensive salad.

https://arthuxtable.com/

Nov 15, 2017

I actually think Samsung's commercial helped Apple. People are crowd oriented. Look at the long line-ups in the video for Apple.

Best Response
Nov 16, 2017

Samsung is overall a good company. Mockery is the highest form of flattery though.

    • 3
Learn More

Side-by-side comparison of top modeling training courses + exclusive discount through WSO here.

Nov 16, 2017
iBankedUp:

Samsung is overall a good company. Mockery is the highest form of flattery though.

I thought imitation was the highest form of flattery.

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee

    • 2
Nov 16, 2017
Isaiah_53_5:
iBankedUp:

Samsung is overall a good company. Mockery is the highest form of flattery though.

I thought imitation was the highest form of flattery.

Oh right. Mockery is just the lowest form of wit. It could be that mockery uses imitation as its baseline of the joke that makes it flattering. Samsung, afterall, has been proven to copy many of Apple's ideas and designs.

Nov 16, 2017

The arrogance of companies such as Apple, Amazon, Netflix are shocking and disgusting. Hopefully their stock prices collapse in a fiery spectacle, in order to reflect a more accurate market cap.

Bear in mind, I'm a huge Apple (product) fanboy. But is humbleness dead?

    • 1
Nov 17, 2017

Was it ever really alive?

Nov 17, 2017

I don't care for either of them. I miss the flip phones. Back then a phone was just a fucking phone. If someone wanted to talk to you they had to bother themselves to flip the bitch, dial the numbers and actually speak to you. People also didn't run into traffic or into objects or other people while walking like zombies. If someone wanted to wake my ass up at 3am with a drunken group text chain then they had to really work hard and by the time they were able to figure it out, they sobered up and thought better of it. Those were the days. I may sound like an old curmudgeon here (I am no where near as old as I sound), but I did love my Motorola v60 or the Razr or my Ericsson t28. For the record, I think neither Apple nor Samsung has a chance to stay dominant. The Chinese telecom market is buzzing with some serious tech at much, much cheaper prices. One of those guys will breakthrough to our market and give us a fucking phone implant right in the cortex... don't even need to touch or look or anything; just think it and it shall be done. Will be fucking great for the porn industry, I can tell you that much...

    • 3
Nov 18, 2017

I feel that neither will be too dominant in the future as technology continues to advance and we see better hardware (in terms of cost efficiency) and software (more advanced/portable/energy efficient uses of AI, ML, VR, AR) etc...

On the value for money aspect you have too many Chinese companies that are actually producing very high quality phones with good components and design for a very low price, and brands like oppo, Huawei, xiaomi are drastically different from what you would expect a few years ago. The EM market is already a lost market for both players.

On brand recognition, it is entirely possible that Apple continues to succeed based on its existing customer base. But it's extremely difficult to justify it's mediocre hardware (poor battery, average specs, not waterproof, list can go on) and insane price tag to someone that doesn't appreciate Apple's design philosophy. Given that design and aesthetics are pretty subjective and that not all people enjoy using iOS, it's hard for a new user to justify paying 5x the price because it's "cool" or "fashionable". Samsung seems to be in even more of a perilous position as it doesn't command the same type of vibe, while still charging above average prices.

I feel the next winner will be the producer that manages to shift the mobile phone paradigm (I.e. introducing a highly functional machine in one of the new technologies), much like how Apple took the world by surprise by refining touch technology.

Nov 18, 2017

WSJ had a front page article in Marketplace today on all the better features Samsungs Galaxy II has vs the Iphone 4S.

Nov 18, 2017

Samsung Galaxy S2 phones will be banned from being sold this month in several European countries. Apple is afraid that Samsung will destroy their market share since everyone in Europe is walking around with an S2. They are offered free entirely here with 2 year contract. Nothing beats using my 2mp front facing camera (the new 4s has a 0.3mp front facing cam) while walking around Europe and Skype video calling directly from my phone in absolute clarity. Oh, and this phone came out in May.

-Proud owner of an unlocked Samsung Galaxy S2.

Nov 18, 2017

i was more interested in the infringement issue more so than the features of each company's phones, but thanks for the input

Nov 18, 2017
Vectors225:

i was more interested in the infringement issue more so than the features of each company's phones, but thanks for the input

lawlz

Nov 18, 2017

Basically Apple is claiming copyright violations on some of Samsung's phone designs and tabs.

Nov 18, 2017
Nefarious-:

Basically Apple is claiming copyright violations on some of Samsung's phone designs and tabs.

yea and they won injunctions in germany and australia on this claim. but what about he lawsuit samsung's preparing to file in france and italy, about the WCDMA infringement?

Nov 18, 2017

What, exactly, is your question about the infringement? Samsung believes that Apple has infringed upon two of their 3g WCDMA patents. They believe Apple is, essentially, "taking a free ride on their technology."

Samsung is really just getting started here. They really intend on butt fucking Apple in any way they can. I am eager to see how it turns out as I fucking hate Apple.

Further reading: http://www.slashgear.com/samsung-seeks-iphone-4s-s...
So, to sum up, what is basically happening here is Apple is suing Samsung citing that their products look like Apple products. Now Samsung is suing Apple citing that their products WORK like Samsung products. In my opinion, the actual functionality claim is stronger and will lead to Apple getting their asses kicked.

Nov 18, 2017

You guys do realize that a number of Apple components are built by Samsung.... That is a huge issue concerning copyright and patent infringement.

Nov 18, 2017
Frieds:

You guys do realize that a number of Apple components are built by Samsung.... That is a huge issue concerning copyright and patent infringement.

Not sure who you are directing this towards or if you are talking about hardware or software. A large portion of the actual technology and software are shared by a lot of companies.

Nov 18, 2017

Hardware. It was implied given that we are talking about the iPhone and the Galaxy S2.

Nov 18, 2017
Frieds:

Hardware. It was implied given that we are talking about the iPhone and the Galaxy S2.

I just wanted to clarify :P

Also, I like your picture. BrewDog is a great company.

Nov 18, 2017

Because the S2 made the iPhone4 look mediocre (it's as good as the 4S and was released 6 months ago). Apple's running scared.

Nov 18, 2017

Apple is a "slow follower" of Samsung's products. They spent 15 months playing catch up.

Nov 18, 2017

This is old news.... Not to mention the 30 trucks isn't near enough to pay the fine.

Follow the shit your fellow monkeys say @shitWSOsays

Life is hard, it's even harder when you're stupid - John Wayne

Nov 18, 2017
Comment
Nov 18, 2017
Comment