On September 12th, Tim Cook, unveiled iPhone X, a phone that will set the path of technology for the next decade. It features an edge-to-edge OLED screen, wireless charging, facial-recognition technology, and a dual-lens camera.
On the same day, Samsung announced the next year Samsung would reimagine the smartphone completely and launch a new design with a foldable screen. Right now it's the Samsung Galaxy Note 8 competing with the iPhone X, both offering many of the same features.
A new commercial highlights the fierce war between Apple and Samsung.
You can view the video here.
In the article, it states that the video starts off mocking iPhone's limited storage, then its small screen size and finally its inability to withstand water. This video illustrates their long history of battle and foreshadows the future battles that have yet to come.
Samsung and Apple will fight on three fronts. (1) One is to design a better overall software ecosystem and keep consumers within it. Samsung runs on the Android operating system, whose design it does not fully control, whereas Apple has the advantage of complete oversight of its iOS operating system. (2) A second font will be fought over virtual assistants. Apple was the first mobile-phone maker to offer a voice-controlled assistant called Siri, which it introduced in 2011. Samsung provides one named Bixby. Both have been underwhelming in their capabilities. But Samsung is investing considerable sums in changing this, while Apple is criticized for underinvesting in Siri. (3) The third battleground in software will be augmented reality (AR), or the projection of digital information onto the physical world. Both Apple and Samsung offer dual-lens cameras, which make it easier to integrate AR functions into apps.
I believe there will be no dominant winner.
Which firm do you think will come out ahead in the future? Apple or Samsung or maybe even Google? Which phone would you rather have? iPhone X or Samsung Galaxy Note 8? What do you guys think about the commercial?