School project for PE boutique

Hi guys,

I have a group project coming up which consists of analyzing a company in term of financials, marketing and strategy. Obviously this will be very broad and basic.

A friend who is in the group know the partner of a local PE boutique, and we are going to do this project on one of their investments. We obviously want to impress and go beyond the scope of the project (which just includes basic ratio analysis, npv, SWOT and similar).

Any suggestions on things I should read or learn, and specific things the partner might like seeing on the report? I have corporate finance by Ross and I have been learning the (very) basics of valuation.

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