Sending a physical cold letter?

Just was curious if I sent a few emails. Is it better to call or just Yolo and send a physical letter?. Is it better if it's someone older vs younger?

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Comments (10)

Jan 10, 2019

Doesn't hurt I guess. I'd be concerned that the letter would be tossed out as junk mail....
I've only ever called when I've got a positive reply to my emails, and we always ended up setting a time for the call. IMO Cold calling such busy people might not be such a good idea. If they want to help you, they'll read the email and reply. Perhaps consider sending a follow up email 2-3 weeks later if they don't reply. You definitely don't want to come across as annoying.

thots and prayers

Jan 10, 2019

I kinda love the idea of sending a letter, assuming you're just trying to get someone's attention and have nothing to lose. We all delete dozens or hundreds of emails a day. I can't remember the last snail mail I received at the office that wasn't a credit card bill. It's attention grabbing without being unprofessional. Would be curious what others think.

Jan 11, 2019

Agreed, please do not send an email, people find this so weird. I worked under a VP who received two letters and he made it clear to the group how weird he found it.

Also, if they genuinely want to reply, they will leave your email in the inbox and not delete it as a reminder when they clean out their email. A letter will be trashed / lost even if they want to reply. There are so many paper stacks in IB it will get lost

"If you ain't first, you're last!" - GOAT

Jan 11, 2019

This wouldn't be for a VP this would be for an older C-suite alum or an older MD (older as in 50-60+). Would they appreciate the gesture or is it too much of a risk?

Jan 11, 2019

I wouldn't say it's a risk, unless they think it's odd. I just doubt someone at that level will even get it on their desk. Secretaries will probably screen their mail and it might never get to them

"If you ain't first, you're last!" - GOAT

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Jan 10, 2019

If you sent me a cold letter I'd 100% think you're weird and it'd go in the trash. Just send an email like everyone else. If you share something in common with the person the response rate will be higher than you think.

Jan 10, 2019

I've sent 3 emails to this person and was just curious if this would be a solid strategy. This isn't an analyst/associate but an older MD.

Jan 10, 2019

I misunderstood. You've already tried to contact the same person three times and you've been ignored each time? Take a hint and try someone else.

Jan 11, 2019

I've emailed multiple people 3 times each and they said they appreciated the "persistence" and replied after my 3rd email.

Jan 11, 2019