Starting a new PE firm - what should we call it?
All right monkeys. A few partners and I are starting the (long, slow, uncertain) process of launching a PE firm and raising our first fund. We come from different backgrounds: PE,, Fortune 500, , but we think we have a good shot at getting something done.
Question for the monkeys here: what should we call it?
Just from scanning the interwebs, the precedents are:
- Names of the principals. , , H&F, TH Lee,
- Locations. Deerfield,
- Former parent corporation.
- Pretentious WASPy-sounding names. , Riverside, Summit, Harvest, Cranemere, , Stratton Oakmont 🤣
- Clever puns. (after Peterson, Schwarz = black in German, Petros = stone in Greek)
Which ones do you like and why?