Students' behavior surrounding Tide Pods threatens Ross business relationship

No description I can write will serve this article justice, so I'm just going to let these quotes stand on their own.
"A representative of Procter & Gamble Co. visited the University of Michigan on Jan. 22 to lecture Ross School of Business students on marketing tactics and its role as part of the Tide brand. However, the lecture went awry after the students attending asked questions centered almost exclusively around popular phenomenon Tide Pods. Ross students have since said they were told the questions jeopardized the business school's relationship with P&G.

While the representative, Business alum Courtney Ratkowiak, opened the floor for questions related to marketing, students, utilizing the anonymous feature of the question-app Pigeonhole Live, sent in a number of questions based on a popular meme centered around millennials eating Tide Pods.


Some of the highest voted questions included: 'What new flavors of tide pods do you have coming out?' and 'How many tide pods a day keep the doctor away?'"

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Comments (4)

Feb 7, 2018

I personally prefer the Ocean Mist variety for its smooth mouthfeel and refreshing taste.

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Feb 7, 2018

This is why state schools can't have nice things.

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Feb 7, 2018

Q&A should always be moderated. Lesson learned for Ross.

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Feb 7, 2018

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