The first episode of "Game of Thrones" season 7 was a massive success, and has been watched through official channels more than 16 million times since its debut last Sunday -- the most for a premiere in HBO's history.
But that figure pales in comparison to the number of times it has been pirated.
According to piracy analysis company MUSO, the 71st episode of the fantasy epic TV series been illegally viewed over 90 million times across the globe.
When will these companies will realize that if they ditch the subscription model and just offer a low-cost "pay-per-play" model they could bring in way more revenue. Especially sports providers, I almost always have to stream European soccer matches because my cable provider doesn't air them. If the leagues streamed them on YouTube I'd pay a couple bucks to watch each game or a lump sum for a season pass.