honestly I disagree with a few points. I only applied to 6 places and interviewed and only got 2 no's before I got an offer. My sophomore year I applied to a 134 places (so focus more on ease of access like if its an ocr app or general app and networkings with individuals rather than applying everywhere online). Also, I found behaviorals easy, I was able to wing them all fine and was told they liked my answers and I was funny. Study the technical a lot. I was told that lots of my competitors at way better schools and with better grades messed up at parts because of the lack of classes with the earlier recruiting. I also liked hearing where others were interviewing at, it lit a fire under my ass and also let me know which schools liked my school (which is not really a target at many firms). My 2 cents

 
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Very much agree with this after also recently receiving a 2019 ER offer from a top 10 ER bank on II and interviewing at another BB. I've said this before, but there are so few spots per bank for research interns (usually fewer than 10) that you have to apply everywhere; like OP said, it's a crapshoot.

It's important to note, though, that this makes it considerably easier to land interviews: fewer people are applying. During finals season I talked to many associates who hadn't had a single networking call yet.

During my two interviews I was hardly ever grilled on technicals, I've heard that's fairly standard among ER. Like OP said, almost all "why this bank", "why ER", "pitch me a stock", etc.

So network your a** off, crush every gimmie question, prep for every single behavioral (just do it. Have an answer to every single hard behavioral you can find), and know the basics of technicals and you'll be good.

 

I can hopefully provide some insight as I am in the same position as the OP (also non-target, 2019 offer at a top 10 II bank).

From my experience, I was having much more luck getting ER associates to talk with me than my friends were having with IB analysts. It's really a function of how few people are applying to research.

Since I'm at a non-target, I just emailed anybody I could find, alum or not. I networked early for ER (during finals season), so I was the first networking call of the season for most of my contacts. They almost all got back to me, and after our conversation, almost all said they liked me and wanted to help.

Networking early got me into an early superday, so it had a big effect on the timeline.

 

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