All I could picture while reading this was every single trader on the floor of the NYSE walking around with a bottle of smirnoff ice discreetly hidden in their pocket.
http://www.asylum.com/2010/05/24/icing-smirnoff-i…
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Weak. Would rather see something like this:
http://andrearosen.tumblr.com/post/619618143/hos-misting-hos
http://brosicingbros.com/
Wow, this is totally a fucking Schmirnoff marketing schtick and quite genius if you ask me. Nothing beats a "pussy drink" stigma like turning Schmirnoff Ice into pillar a fratty bromanship. Ingenius targetting the fratty douche bag market since no one mindlessly follows what they're "bro's" are doing like these fags. Also since most of these guys are probably the ones that give people alot of shit for drinking schmirnoff in the first place (i.e. 'Smirnoff, are you serious brah?') These guys would probably walk into a 7-11 and buy super plus tampons for their gf before they walked in to get her a 6 pack of Schmirnoff Ice.
I thought it was a hilarious and real concept at first. But then I saw brosicingbros.com and am quite skeptical and here's why:
1- all the "Icings" are apparently everyday guys who's manliness is in no way in question... construction worker, fratty college kids, guys at work in the cubicles, a somewhat muscled guy wearing a tshirt with his sleeves pulled up to show his gunds and a bandanna (serious!?)... men getting married, guys who apparently got iced by their girlfriends (grl's don't typically engage in this type of frattiness, esp. with thier bfs), guys at NASCAR, guys wearing football jerseys, guys wearing baseball uniforms, hairy chested marathoner, a couple of guys playing basketball, juice head getting iced at the gym, getting iced while reaching for a cigar... etc... and it continues.
2- all the picture captions are all trying to show how cool/manly/macho the guys getting and doing the icing are... guy gets iced by his gf, nothing like getting iced at 8 in the morning after being hungover from a long night of icing, etc...
3- while its implicitly implied that its so funny to Ice someone cuz its a bitch drink, they make sure to NEVER EVER call it a bitch drink, pussy drink etc... You do from time to time see your run of the mill douche posting comments like the following:
Schmirnoff label is almost always facing forward, most of the guys in the pics are just everyday looking dudes... no one fat, super dorky looking, really hideous, no acne infested faces, etc...
It could be that they started this and it took off and now they just maintain this site. But its clear that someone is strategically choosing how to frame/market this to send a certain message.
Yeah, it was most definitely started by people w/in Smirnoff. Paid off too, I first heard about this on Rivals. I can't promise you that I wouldn't have done this a year ago in college. The room for creativity is just too great. Now that everyone knows what this is, it's not so embarrassing for the victim anymore. Here's a good game:
Agree with your buds that if anyone goes to take a piss at the bar, your friends can have the bartender concoct anything they wish (I mean we're talking tabasco-ginger ale-khalua-cream-vodkas, for example; nasty shit). If the drink is prepared and on the bar by the time the pisser gets back, the pisser must drink it. If the pisser makes it back before the preparation is complete, the orderer must drink it. Enjoy.
I wouldnt be so sure it was started by smirnoff. Saw this yesterday.
"But representatives for both Diageo and its advertising firm, JWT, say they aren't involved. "The icing phenomenon is consumer generated," says Zsoka McDonald, a Diageo spokeswoman. She adds: "Some people think it's fun. Diageo never wants underage icing.""
http://money.cnn.com/2010/05/26/news/companies/bros_icing_bros.fortune/…
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