using social media to bolster your career

Hey, so how are you monkeys using social media to bolster your careers?
Looking for best practices on an individual or firm level.

Some noteworthy examples I've observed:

  • One was a TMT analyst in IBD at a BB bank, and with his MD's permission, he'd compile send out a weekly summary of all the headline TMT deals. That way, he had an excuse to stay top of mind.
  • Another friend was a sales-trader at a BB. When he won 'Top salestrader in X" award, he sent a message to everyone in his network on email via a BCC. It cemented his position in the minds of industry participants, headhunters, and our b-school alumni
  • some VCs keep blogs and do podcasts. (USV comes to mind)
  • one VC firm does an excellent job of upkeeping the firm Facebook page with their latest deals
  • another non-social media example is a16z's founder writing a book "The Hard Thing About Hard Things"