What does it mean to self perform on a job as a developer?

I understand a lot of developers may have only a lean dev team in an office. They would hire out a PM and construction team.

What if the developer has their dev team, but also has a head of construction with a few project managers on the payroll. Would this be considered self performing on a project because you have both dev and construction side although you're still hiring subs for the work?

I heard this phrase from an interview Michael Stern/JDS did and he said they self perform on their projects.... that can't really mean they have in house subs for these projects that would be ridiculous. Can anyone clarify?

 

This would mean an in house GC, basically a construction team who hires outside subs. 
 

Not to be confused with shops that have in house construction guys who manage the GC (as opposed to acting as a GC themselves).  That would not be self performing.  

 
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