What does "sizable" mean when people say acquirer is attracted by acquiree's SIZABLE business?

trying to gather thoughts of M&A rationals from real life fresh cases. Saw this word on WSJ about a recent M&A.

"Beam's main attraction for Suntory is its sizable bourbon business, led by mass-selling Jim Beam but also faster-growing and higher-priced brands such as Maker's Mark and Knob Creek."

1) What defines "sizable"?
2) How does sizable business brings value/synergies to combined company? economy of scale? well established distribution line for this case maybe?

Any thoughts, monkeys?

 
fablefu3:

trying to gather thoughts of M&A rationals from real life fresh cases. Saw this word on WSJ about a recent M&A.

"Beam's main attraction for Suntory is its sizable bourbon business, led by mass-selling Jim Beam but also faster-growing and higher-priced brands such as Maker's Mark and Knob Creek."

1) What defines "sizable"?
2) How does sizable business brings value/synergies to combined company? economy of scale? well established distribution line for this case maybe?

Any thoughts, monkeys?

dictionary.com

 

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