trying to gather thoughts of M&A rationals from real life fresh cases. Saw this word on WSJ about a recent M&A.
"Beam's main attraction for Suntory is its sizable bourbon business, led by mass-selling Jim Beam but also faster-growing and higher-priced brands such as Maker's Mark and Knob Creek."
1) What defines "sizable"?
2) How does sizable business brings value/synergies to combined company? economy of scale? well established distribution line for this case maybe?
Any thoughts, monkeys?