I have realized that the name of smaller re shops can be quite creative. I was recently contacted by a HH to check out what on the surface appears to be (and probably is) a legit opportunity. It would mean more money, so I have some interest.
However the name of the firm is just so stupid. Using a thesaurs, it is something like "Material Investment Answers". WTF? Why would they name it something like that and not XXXXX Capital or something? I do not want that name on my resume.
Still, this is not the first time I have come across a RE firm that has a dumb, or at least will-require-explaining name. I even struggle with names like "The John Group" because I would assume you are at a disadvantage when sending a resume to the recognized REPE firms (where I want to end up).
Does anyone have experience with this? If you saw an Associate from "The Blue Corporation" would you even read it or assume it is unrelated to your line of work?
Based on the recent acquisitions page, they have put out $100MM in 2012, about the same in 2011. Probably sub-$500MM AUM.