When to start prepping for GE on-cycle (2021)

Incoming analyst at EB. Looking to recruit for large growth shops on-cycle. Given the pandemic this year, when do people foresee the GA and Insights of the world beginning their associate recruiting cycle? Also what stuff is important to prep now? Will I need to be able to do modeling and LBO exams in my sleep or is it mostly industry and business-model based questions that matter?

All insight is appreciated thanks in advance!

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