Why most bank logos are Blue?

Zonke's picture
Rank: Senior Baboon | 220

I just realized that almost all investment banks have BLUE as their corporate/logo color.

Among BBs, blue is the color for: GS, MS, JPM, BAML, Barclays, CS, Citi, DB (and even RBC).

Smilarly, among EB: Evercore, PJT, PWP, Centerview, Rothschild, Qatalyst, ...

Any conspiracy theories? Please be witty

Comments (51)

Funniest
May 12, 2020

Because they all hardcode everything.

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  • VP in PE - LBOs
May 12, 2020

Metaphorical blue balls

May 12, 2020

I imagine before color printing was widely available, everyone just used black.

"Work ethic, work ethic" - Vince Vaughn
May 13, 2020

blue is safe and corporate

    • 3
May 13, 2020

Have you SEEEN the state of the Financial Sector lately? You'd be fucking blue, too, mate.

Vincet Voluntas - Will shall win

    • 10
May 13, 2020

Because banks like copying each other

Notice how all the internships for COVID were virtual and 4-5 weeks?

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    • 1
May 13, 2020

Agree on banks following the same template but the whole point of virtual internships is to retain talent so they don't jump to other banks

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  • Intern in IB - Gen
May 13, 2020

maybe my bank is the odd one out but mine is online but the full 10 weeks weird

  • Intern in S&T - FI
May 14, 2020

which begs the question: why the heck didn't more banks give out auto FT??? and yes I know the answer is that general consensus is still to assess talent before giving out offers plus headcount and whatnot, but it just sucks lmao

sigh....

May 14, 2020

It's probably better not to. Banks aren't entitled to keep you on the full analyst stint. If you don't get a return you can at least recruit for FT. If you get cut 3 months in, its way harder to lateral.

Side note: Citi pulled auto FT after other banks didn't follow through

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    • 1
May 13, 2020

I wonder why Greenhill logo is not blue!

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  • Analyst 3+ in HF - Event
May 13, 2020

Blue is one of the best colors to contrast off of others

Most Helpful
May 13, 2020

green - too obvious, shows our greed
red - gross, bad vibes, last thing I want to see in a firm that holds my money is red
yellow - you run a bank not a fucking summer camp, don't do it
orange - aside from the M&M jars at JPMorgan, just no. one of my favorite colors (go birds!) but not good for business.
purple - lol guggenheim, just no
brown - no one but jpmorgan can pull this off, and even that's arguable
white - not diverse enough
black - too boring (sorry steve, but you have a flip phone)

May 13, 2020

slightly disagree with the black. firms can definitely pull this off that have a certain distinction - eg Blackstone

May 13, 2020

Which is why I said sorry steve.

  • Intern in IB - Ind
May 13, 2020

ay first time I've seen another orioles fan on here, great to see

May 14, 2020

we're a sad bunch, but hey! we won't lose 100 games this year!

  • Analyst 2 in IB-M&A
May 13, 2020

The Apollo green is pretty sexy, the greed point is rather on the nose too

May 13, 2020

greenhill too

May 14, 2020

Green - Counter example : TD Ameritrade
Red: What do you think about the Bank of America logo (retail banking)? It's virtually red but doesn't seem bad at all. Also what about Soc Gen/Wells Fargo?
Yellow: No banks come to mind immediately but other companies (Walmart, McDonald's etc do incorporate Yellow so it's not just summer camps
White: Not even possible. There would have to be at least one other color which in that case the logo would be referred to as that color not white
Other colors : You basically say "lol it's boring, it's sucks." Not a useful or good argument

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    • 1
May 14, 2020

holy canoli, I was being silly. lighten up francis, it's a party.

May 14, 2020

Commerzbank uses yellow

May 14, 2020

Ardea Partners is an up and coming solid boutique with a yellow logo

  • Associate 1 in IB-M&A
May 14, 2020

WSO copied this to IG with zero attribution - I know it's not a big deal but damn if they're blatant about farming content on here for sponsorship deals.

May 14, 2020

I want to be clear, I don't want to mince words, I want there to be no chance of misunderstanding.

I don't give a fuck.

have a nice day sir :)

May 14, 2020

Black - Zaoui & Co? They seem to pull it off well. The "Partners" in Arma Partners looks kinda lilac

May 13, 2020

Blue is perceived as a more inviting color. Facebook, twitter, etc all have it for a reason.

    • 1
May 14, 2020

just to add, FB was blue because Zuck is partially colorblind - man can't see red

"They say money can't buy happiness? Look at the fuckin' smile on my face. Ear to ear, baby!" - Boiler Room

    • 1
May 13, 2020

the BIG BANKS are a LIBERAL FRONT for the DEMOCRAT PARTY

HSBC and WELLS FARGO are the banks for TRUE REPUBLICANS

    • 1
May 13, 2020

Should be noted Bank of America's logo color is read while the securities division has a completely blue logo Ipreviously BAML)

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May 13, 2020

Red is more famously a color for socialists and commies. What have you got to say for that hahaha

Finance Data Science

    • 1
May 13, 2020

Blue is also the theme for McKinsey, Yale, Oxford, Columbia, Duke, Johns Hopkins, UC Berkeley, U Melbourne, and U Toronto, just top of my head.

May 13, 2020

All UC's are blue, just FYI

"The three most harmful addictions are heroin, carbohydrates, and a monthly salary." - Nassim Taleb

May 13, 2020

Because $100 bills are blue

  • Intern in PropTrad
May 13, 2020

What about Gold logos?

May 13, 2020

Newmont is probably an exception, but it's mainly gold. AngloGold has black and a pretty dope lion, but if you look at Newcrest / Northern Star / Barrick / Kinross / Goldfields, they all have gold in them.

  • Intern in PropTrad
May 13, 2020

What about banking companies with Gold in their logos like RBC?

May 13, 2020

isn't blue like the favorite color for like 70% of the population?

  • Intern in IB-M&A
May 13, 2020

BLUEFACE BABBYYY AIGHTTT

    • 1
May 14, 2020

ok jogger

May 13, 2020

While we're on the subject of bank aesthetics why do all EB websites look like HTML project straight out of the 90s. Fukin Moelis's curly text shit gives me an aneurism and I can count the pixels on cvp's images with one hand

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May 14, 2020

https://www.moelis.com/offices/
The curve of the ampersand on the top is extremely odd. Tbh they might have analysts build the website at 3 AM lol. Who knows.

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May 13, 2020

Evercore's and Lazard's logos have basically the same font too, as well as a few other firms

    • 1
  • Analyst 1 in PE - Other
May 14, 2020
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May 14, 2020
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