Why *our investment bank* in cover letter format?

Yes, I am quite aware that the search button exists and that I am sure someone has asked this question before. However, I am pretty stumped on this cover letter that I have to write for a FT Energy IB position.

In the CL, they want to me to mention why their firm and include a funny story about myself.

Any tips and recommendations? Need to draft this pretty soon.

 

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