Honestly, if you can find the time go take a very basic wine tasting class/course. Even a 2-3 hour one. It'll teach you things a book can't.

One wine label I love (for their reds and whites and sweet wines) is the Sicilian Donnafugata. Well priced wines with some stellar ones (Mille e una notte Red). Check it out.

But wine is like whiskey, you have to try a fuck tonne and decide the 2-3 per category you like. And unlike whisky, taste is very dependent on the year so even more variation.

 
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Go to a tasting. Even one that a wine store hosts, go to that and then just ask a ton of questions. It'll take forever to gain a working knowledge, but it'll stick, piece by piece. If you live near ANY kind of winery, go and pick the brain of the head vintner. They're happy to talk about what they do, and why, especially if you go during the winter (i.e. not the growing/bottling/harvesting season). It's literally a matter of asking the same questions about different wines and hearing how the answer differ, and why. Unless you want a couple go-to wines to bring to dinner parties or mention to the boss.

As far as moderate and expensive.... what is your definition of those terms? I assume you're not talking a 15k/bottle DRC Romanee Conti, but is a $75 Duckhorn Merlot considered expensive or reasonable? You can find a dizzying array of wines even getting up to $500/bottle, and plenty over that too, of course.

 

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