Worst/most cringeworthy RE company names?

This was inspired by the recent Nate Paul thread, which mentioned both World Class Holdings and Rich Uncles. Who else out there has brutal or ridiculous names?

Comments (29)

Aug 16, 2019

Not a company name but when I started my career I chased a building in LA that was named ICIS (https://www.youtube.com/watch?v=7C2r4u1wdeo) literally pronounced ISIS. Nothing says "live here" like a war mongering anti-american jihadist group. Pretty sure whoever named that building was run out of the industry.

*Building was built in 2012 so to the comments below, yes, I understand the name had good intentions but the timing couldn't have been worse for the property. It was just about that time ISIS came to the world stage. Now when we rename our buildings I google the shit out of any potential names to avoid situations like this.

Most Helpful
Aug 20, 2019

I mean... I would assume the building name preceded the political/jihadist group?

Isis is also the name of one of the chief goddesses of the Egyptian pantheon, pretty much the equivalent to Hera. So while there might be a later negative association, like with a swastika, the original intent may have been benign.

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Aug 20, 2019

Yeah one of the maintenance techs at one of our properties named his daughter Isis. He was a great guy and his daughter was the cutest kid, but that's a rough.

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Aug 20, 2019

Have a friend named Isis, she says to me "Everyone used to tell me it was such a pretty name...now I've heard every stupid joke in the book".

There is a blunder from a politician in relation to the name at the end of Freakonomics.

Aug 16, 2019

its funny you ask this - I had just commented on another RE thread about a company called 'Spring11'. I always thought their name sounded immature and I found it a bit difficult to take them seriously because of it

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Funniest
Aug 16, 2019

Rockstar Capital

Search the CEO for more cringe - basically a Walmart offbrand version of Grant Cardone

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Aug 20, 2019

LOL I see this guy everywhere on my LinkedIn. Where does he get his money from?

Aug 20, 2019

No idea man but me too. I cringe everytime

Aug 20, 2019

He may be a syndicator. He does have a real portfolio of multifamily and a real management company.

Aug 21, 2019

I laughed at their mascot "Rocko"

  • 2nd Year Analyst in Investment Banking - DCM
Sep 11, 2019

oh gawd

Aug 16, 2019

World Class Capital Group

Rich Uncles

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Aug 20, 2019

Will name my first company Ultimate IRR Limited.

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Aug 20, 2019

an older firm in Ontario is IPCF Properties. If Pigs Could Fly
There is also a WTF Group. Doesn't stand for what you think but still...

IB MD, Head of my group, ex award winning equity research analyst.

Aug 20, 2019

Off Market Deal Makers was the name of the company. They used their website to market all the off market deals they had

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Aug 20, 2019

Wait.. were they brokers? Wouldn't that mean all their deals were on the market?

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Sep 11, 2019

Yep

Aug 20, 2019

TBD Construction was a contractor doing renovations on a deal I worked on.

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Aug 21, 2019

Reminds me of Big-D Construction, a GC that built a couple of deals I've worked on. Everyone got a kick out of that name.

Aug 21, 2019

Why they kept that name after becoming a national GC, I'm not sure I'll ever understand.

  • 2nd Year Analyst in Investment Banking - DCM
Sep 11, 2019

I respect that..

Aug 21, 2019

Anything residential that is a version of "The _______ Team"

Aug 23, 2019

Hoar Construction kills me every time I hear it.

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Sep 11, 2019

From my experience they suck as hard as the name suggests

Sep 11, 2019

lol I've never worked with them

Sep 10, 2019

Just came across a group called Carl Marks Advisors and felt compelled to add it to this list.

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Sep 10, 2019

They may need to redistribute that name.

  • 2nd Year Analyst in Investment Banking - DCM
Sep 11, 2019
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Sep 11, 2019
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