I recently joined a boutique investment bank. After a couple months on the job, I'm surprised by how much money the firm wastes on stupid things. The senior folks are in their 50s-60s and the few millennials on the team suffer from tunnel vision. For example, we spend $50K a year on "search engine optimization" and "lead generation". I can personally get this done for a fraction of the cost. And this is just one example.
Would it be unreasonable to ask for equity in the firm equal to the cost savings I can achieve? By doing this, cash wouldn't leave the firm, an enhanced bottom line would benefit all shareholders, and I would naturally become more vested. I'm just afraid of coming across as pretentious and overzealous.
I generate revenue for the firm through my calling efforts, and I get paid on deals. However, I love being entrepreneurial, so when I'm not making the firm money, I wanna save the firm money.
Well first dealing with the SEO and "lead generalization", does the team not understand that there are frivolous expenses being made when cost cutting measures can be implemented? I would first acknowledge that and bring up issues where unnecessary costs can be cut. Then, I would ask around if we could figure out how we can cut unnecessary expenditures and allocate resources more frequently. After that, I would ask about compensation if you are able to do it. I wouldn't just straight out say "I know we are wasting money and in exchange for saving us money, give me equity". Play it cool.
Asking for equity is ballsy. You're not the only one that could do SEO for a fraction of the cost for them. They could hire an intern to do the job for $15/hr without having to divvy out any % of the company.
If you think you can save them money then ask to take on SEO as a job responsibility and ask for the savings as part of a comp increase. I can assure you that they'd rather be paying $50k for SEO than give out equity for $25k/year savings.
Ask for compensation. Use that comp for to buy equity at a better firm that wouldn't waste money on simple seo.
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