Is an insurance company an asset manager?

I'm offered to become a CFO of a tiny P/C insurance company and wondering whether I'm sure about philosophy of this business. Company market themselves as a professional service provider, wiki says it's a financial service, and I think it's an asset manager. Do you have a better definition? (I have no degree in finance, too).

 
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The only difference between Asset Management and Investment Research is assets. I generally see somebody I know on TV on Bloomberg/CNBC etc. once or twice a week. This sounds cool, until I remind myself that I see somebody I know on ESPN five days a week.

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