How the fuck did they pitch Ratatouille?
I was just watching Ratatouille for the third time a couple days ago and I once again admired how beautiful of a movie it was. I started thinking, “I could watch this movie about 3 or 4 more times, and it still wouldn’t get old. It’s that good.” Then I stopped and thought for a second. I’m watching an aspiring-chef-sewer-rat tugging at a guys hair to control his motor functions and an army of his rat friends crawling all over a kitchen to run a five star restaurant. Who thought of that? What did the board meeting look like? Be honest, if Ratatouille never happened, would you have approved the idea? It would have disgusted the shit out of me. I might have fired the guy who pitched it or at least kept him as far away from my lunch as possible. How did Pixar have to foresight and the balls to plan a movie—a children’s movie—about a rat in a guy’s hair and spend millions of dollars developing it? How did they push such a concept that, without hindsight, would have seemed like a guaranteed flop?
whatever i don’t know. 10/10 great movie.
These are the questions we need to be asking y’all
Probably high as a kite while coming up with it
This is the type of abstract thinking we all need more of while in quarantine. Bravo 👏🏼 sir 👏🏼 sb’d
Abstract thinking loool true dawg troo
Pixar's always been willing to toe the line. Think about how stupid Toy Story sounds if you try to write it into a one page product brief. "It's about a kid's toys who wake up when he's out of the room or goes to sleep and have their own beefs with each other." I wouldn't green-light it, and I doubt you would either but it works amazingly.
Man, you’re getting mad hate for saying that you wouldn’t approve Toy Story. The main character is a flying jet propelled astronaut fighting the worlds evil with Mr Potato-Head and the legendary cowboy Woody.
Would have approved that in a heartbeat. Honestly if I was the CEO I would step down and give my job to whatever guy pitched that idea.
If you wanna take shots at a movie... Lion King literally made every kid suffer extreme depression. How are they just going to kill Mofasa like that in front of innocent kids. Thats messed up
I don't see what the issue is with either Ratatouille or Toy Story. How does an english speaking person ignore the "rat" in ratatoille? There's no rat in ratatouille - scratch that idea- but you can pivot to a movie where a rat cooks the dish. The idea happens then the brainstorming and... you have movie idea. Simialarly, Toy Story starts with an idea. In this context someone or their kid probably thought about toys having a life of their own. Its not a unique concept -think: TED, Pinochio, and Chucky- but with a little imagination and creativity you can make it happen. The idea of the toys and then the idea of the "new toys" followed by exploration of other ideas and themes led to the creation of the movie. I can't comment on Toy Story 4 as I hacen't seen it.
That’s why the people who came up with it probably get paid biiiiig bucks.
I know someone at Disney/Pixar. You have to remember the higher up people who green light/red light movies also have a high degree of imagination. Such ideas are introduced to decision makers with storyboards and graphics to help paint the picture, so it's not an opaque kickoff process as just verbally describing it like you've presented. They likely succeeded in presenting/communicating the great visuals you praised during the initial pitch.
Also, Disney/Pixar don't make much money off of movie ticket sales. It takes a ridiculous amount of man-hours to make an animated film. Decision makers also consider toy sales and other ancillary product sales to boost revenues. They were probably drooling thinking they could sell a million plush-stuffed rat toys once the movie dropped.
Interesting. Would give multiple SBs if I could.
The movie industry is really interesting once you start looking at the business factors driving it. The new Avatar sequels are reported to have a budget of $1 billion for 4 movies, and they are shooting films 2 and 3 back to back. Check out the Disney "Pandora" theme park, it's pretty wild looking. Counter to my comments on movies not generating revenue on ticket sales Avatar did something like almost $3 billion, surpassed only by Avengers Endgame, but still holds the record in sales for a non-sequel movie.
Plush stuffed rat toys I’m dying hahahahahah whose parents wouldn’t love having a bunch of those lying round GD
excellent
Peter O'Toole playing Anton Ego. Enough said.
Peter O’Toole was a fantastic actor.
Ratatouille is actually one of my favorite movies of all time. Love this thread. They struck magic with that one at Pixar! Anyone can cook!
Camille's Le Festin. Every time I hear that song I am instantly reminded of the magic of this movie. Brings me back to the innocent days. Such charm. Will rewatch this next weekend yay thank you for this post.
+SB. Beautiful song. It’s what got me thinking about the movie recently.
Has a great message, "anyone can cook," even a rat. Takes place in France, so it's also international. Fits well into the Disney/Pixar portfolio.
I am willing to bet my bottom dollar that some really great animation videos with accompanying graphics and story boards accompanied the product pitch. It was not at all verbal like you are imagining here.
Makes you think which pitches get turned down
I am god damn certain that movie pitches is an art in itself, in the industry. May be as outsiders we don't get to hear about it but within Hollywood they probably talk about it all the time. There is probably a mini industry within Hollywood whose job is helping create slick movie production pitches.
Big budget movies and AAA rated games are huge, multi billion dollar industries and a lot goes on behind the scenes.
Never thought I'd see MDE on here. Based.
Can't speak to Ratatouille but one of my friends works at one of the talent agencies in LA and sends me some other pitches from time to time. Holy fuck, some of them are hilarious. Picture all the BS of IB pitches minus any of the actual quantitative validation... just a bunch of fuckin smoke and mirrors. Horrible slides too, they could really benefit from bringing on some IB analysts.
They have 'comps' too, shorthand for the general gist of a movie. Think along the lines of "Schindler's List meets Narco's" (an actual comp someone said).
One of the funniest ones I've seen was a major toy/game maker trying to get a movie done on spec (very uncommon, means coming up with concept and trying to get people to make it for you) based on a very popular card game in their product portfolio. The comps were fuckin Ocean's 13, James Bond, and other action/spy-type movies. I was dying. I don't think I could have come up with a more ridiculous deck if I was high.
That honestly sounds like a great perk. Amateur films are a goldmine for cheesy entertainment
Honestly, I can imagine. I've seen fund proposals. When S&P emails you and asks that you "just humor these guys" you know you're in for either entertainment or really bad cringe.
1. Apparently that's the way to pitch movies, you just compare it to something else. They did that a bunch when Die Hard came out bc it was a surprise hit. So they made sequels. But then every other studio tries to make their own Die Hard. "Die Hard on a Bus" became Speed, "Die Hard on a Boat" Speed II, "Die Hard on a Plane" became Air Force 1. I guess it's easier ppl have an idea of what you're saying if they have reference vs having to explain the whole idea.
2. Studios get scripts all the time, so they have a bunch sitting on shelves. A lot of times they get adapted to fit different stuff. Coming with Die Hard, since it was a surprise hit they took some random script to make Die Hard 2. They also try to us IP to pare with a script that is already made. So instead of making a random war/soldier movie, slap "G.I. Joe" on it, modify a little bit, and you have a script. Pixar may or may not have done the same.
1. Anyone can cook & do so well
2. Who is the least likely person to be able to cook? An animal. What's the worst type of animal? A rat.
That's the pitch.
They hired Thomas Keller (from French Laundry/Per Se) as a consultant for the movie fyi
I have actually spoken with the co-director and original screenwriter - he was eventual removed from the project due to creative differences. (Still has an Oscar thigh) I attended high school with his oldest son - all four years - and I can tell you firsthand that he and his kids are all wildly eccentric.
During our freshman year beach retreat, where the class is supposed to bond, get to know faculty, etc., his son was drawing hieroglyphics in the sand. I approached him and asked him what he was doing and he responded saying “I am communicating with my kind, for I am not from this planet”. Not exaggerating even a little bit. He maintained that he was an Alien for all four years of school and even had a language that he referred to as his “native tongue”.
All this is to say: A. To pitch a story about a rat wanting to be a French chef, you have to be extremely ‘creative’, on drugs, or both. B. The apple doesn’t fall too far from the tree.
Is it not possible he really was an alien? Think about it...
Would highly recommend Creativity, Inc. - it basically talks about how they built Pixar and the culture that encourages these ideas
Strawberry and cheese all day
Bob Iger pls fix thx
When the interviewer asks: So do you have any questions for me?
Jan Pinkava, Brad Bird, Jim Capobianco
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