Associate consultant

3 hours of interview in total, 1st hour is 1:1 case study. Get a very basic profitability case for a beauty product company. Second hour is a 1:1 behaviour interview. Very classical questions, for example, what would you do in xxx situation. Final hour is a 1:1 market sizing question, I was asked to estimate the annual income of a cinema.

The process is not stressful, however, I was rejected after the first round. I have not prepared well, I failed to answer some of the basic business acumen questions the interviewer asked, for example, the case study is about a beauty company, and the interviews asked me: if we are going to launch new projects next year, at which period will you do that? The right answer is winter, because there are more festivals in winters so people are more likely to spend more money.