Brentwood Associates is a leading consumer-focused private equity investment firm based in Los Angeles. Founded in 1972, Brentwood has an extensive history of investing in leading middle-market growth companies. Brentwood focuses on investments in growing businesses where it is able to leverage its experience in areas such as: branded consumer products; consumer and business services; direct marketing, including direct mail and e-commerce; education; health and wellness; restaurants; and specialty retail. Since 1984, Brentwood's dedicated private equity team has invested in 40 portfolio companies with an aggregate transaction value of over $5 billion. Brentwood is investing out of its eighth private equity fund and has assets under management of over $650 million.