Rookie in PE Sales (raising capital) asking for Tips/Advice
Hey guys!
I was able to land a position with a relatively small IB firm. They do mostly PE raising Capital for middle market companies (Pipes; Convertible notes; Primary and Secondary offering; Sales Syndicate). Raising range from $1M to $50M, and I need to find and contact Accredited or Institutional investors to show them the deals and get them to invest (so far, cold calling).
Most of the deals are really good, and I truly believe on them.
Problem is: I'm basically commission only, and a rookie (even though I have wife and newborn son), so I don't have a book of business yet. I'm trying to contact friends and people I met while ago in order to bring them to invest, but it's difficult when you are starting.
Any advice on how to find possible investors, or contact the "New Investments Area" of these "family offices/funds"?
Anybody would be interested in talking about these deals we are offering, and consider investing?
Any tips/advices are very much appreciated. Thank you so much!
Bump
thank you sir
I have an LP seat so a little different but get calls for primary and secondary fund opportunities. My advice for placement agents which might be applicable to you would be:
1) recognize that calls/meetings are not a metric. i don't want to take 30-45 minutes to hear about the history of your firm. just get right to the deals. don't schedule generic check-ins unless you have something compelling
2) don't give the voiceover on things i did not say i was interested in. that is to say, don't throw the book at me. hit me with your top 2/3 ideas succinctly and then hit me with slide decks. succinct is key... no offense, but buyers don't really care about your thesis. they'll craft their own.
3) don't bs the metrics. it just creates more work for me to redo the analysis in the way i want to look at it. there is always some of this but keep it fair
4) find contacts on pitchbook. blast mid-level professionals. senior people won't have time for you.
5) i'm sure plenty of people will disagree with these tips
Hey, this was great great adice.
I was afraid I wasn't explaining it in detail like I should, but it makes sense. Being direct to the point, and then giving the detail on the deals you want would save the investor's time.
I appreciate the link you gave me, and I will go over it right away.
This helped a lot, Appreciate the time you took to write this.
Owe you a drink!
There is nothing I find more annoying than getting materials, then receiving an email 3 days later "do you have time this afternoon to catch up on this?"
it makes sense! hahahaha
Would you say it's better if I cold call, or just send an introductory email with the company historical data?
Per compliance, I can only send materials for the leads I have under my account, so I cannot just throw presentation in their emails right away.
What you think?
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