Over the past month Amazon has opened 6 brick and mortar stores across the US. The stores are titled Amazon Books and seem to be a modern twist on the traditional book store. They are using these locations to push Amazon Prime and to promote the discoverability of new items, which their website cannot do as efficiently. Employees are claiming the irony of Amazon opening a bookstore when they are predominately known for driving book stores out of business
- What do you guys think about Amazon going against the grain of their core business? Is this genius? or just plain stupid?
Articles
http://nypost.com/2017/05/28/jeff-bezos-does-the-…
https://newrepublic.com/article/142935/amazon-boo…
Well anything that goes against the flow is disruptive. Maybe Amazon should open libraries instead and give me a cut.
Sure its disruptive, but will it make them any money?. That's the real question.
Well, I think Amazon ultimately wants physical stores across America similar to other retailer on top of their superior e-commerce. That's why Amazon's bulding grocery stores and such. If I had to guess his motives for building book stores, I'd say the reason is symboilic. If Amazon finally go big time building physical stores (grocery, retail, bookstore) on the ground, what will be more meaningful than to start with building bookstore? Amazon started with selling books online. Amazon can probably easily make Barnes and Noble out of business with a snap of a finger, replacing all barnes and noble store with Amazon bookstores. Besides, book store competition is much less than grocery or general retail..
Brand equity. People know the name and reliability. If I had the choice to shop at Amazon over Target, I would. Same with Amazon over Fairway.
Their core business is to sell anything to anyone, pretty much anywhere
Amazon is one of the rare giant corporations I have had nothing but good experiences with. I welcome their growth.
We'll send stuff within 5-6 days.... *package arrives in 3 days Stuff's not working? Sure, we'll replace it for you. Oh, it's not in original packaging? Nevermind, just keep the receipt ready when our guy comes over. Oh, you simply didn't like this product? No problem, we understand that you wouldn't want this shit.
I think these holy tenets of Amazon's customer service is what lets them easily beat out the competition. And being the biggest player in the retail segment has not diluted their quality of delivery one bit.
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