Mizuho Investment Banking Commercial??

Have seen this commercial played a number of times while watching football over the past couple weeks. What is this point of this? Why is Mizuho marketing their investment banking platform like it’s some kind of consumer product? If anyone has any ideas on why this makes sense would love to hear it….

 

Boutique banks don't compete for the same sort of mandates that Mizuho does/is shooting for... More to IB than just M&A, y'know.

 

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