Why tf does Goldman Sachs sponsor two pro golfers??
Title says it all… doesn’t make sense to me. Anyone have a logical business perspective? Let me know.
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What types of people (generally) play golf?
For the same reason any company sponsors anything?? Advertising. Golf has a skewed fan-base towards the moderately affluent / wealthy. So they get their name out their to ideal clients.
Patrick Cantlay been playing pretty good lately is all i’m gonna say
Rich people play golf. Rich people own businesses and have lots of money. GS has divisions that serve both rich people and institutions. Also helped with general brand recognition for GS's push to serve the masses with Marcus. Same reason why HSBC is huge in golf/tennis/rugby sponsorship and UBS in F1/Hockey/local Swiss events.
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