I want to increase the amount of content we put out. Usually deep/well written around our specific vertical and investing style. I have found these are really helpful for showing potential investment targets how we can help, and what our core value add is. It's also served as a nice top of funnel way of getting new targets into the funnel.
Figure the perfect candidates would be students with an interested in PE.
What's the easiest way to find these kids? LinkedIn jobs?
I would just type up a skeleton/bullets -> have them research & write
I think $1000 - $2000 per article would let me hire great students?
You can probably find them on WSO, Indeed, or LinkedIn.
I tried Indeed and it was pretty bleh. Maybe I'll give LinkedIn a shot, usually find good candidates there but their filtering system is a PITA.
Yeah I feel Indeed is generally higher volume of applicants, but quality of most is low. LinkedIn seems to have less volume, but better quality.
$2k per article is a decent paycheck, assuming these are somewhat short and not Hindenburg style with exceptional depth of research. How many do you need?
If you have a list of 4-8 ideas upfront, might be better to get 1 or 2 really strong kids and have it as an "internship" where they write X articles over the semester and are paid per piece. Would be more helpful for their resume than something sporadic + would probably be less work for you with one consistent voice who knows what you want vs. having to train a ton of people and edit wildly varied content. Then you could post it on Handshake at your schools of choice, or LinkedIn as a writing internship for PE firm, actually interview people and ask for an academic writing sample etc.
Some of the finance kids are surprisingly awful writers, so I would screen for this either way - either by asking for a paper they've written for school, or having them choose from a list of topics and write a 1-pager.
To second to his comment, I would strongly advise connecting with colleges/universities directly with this proposal or prospective employment opportunity. Many colleges have On-Campus Recruitment, so you could pitch this as a fantastic way to develop research skills. To combat the writing-intensive nature, I would honestly incorporate a single prompt, perhaps one you've already written out, as a the writing exercise/technical component of the interview as a take-home assessment.
This will help them understand what the work entails and give you insight into how they write, or their baseline, compared to your own style and structure.
Heck, for $1-2k per article, I can think of a handful of students who would even opt to do this part-time alongside studies.
You can post on handshake and linkedin or contact the college but the best way is to contact the student orgs in the school to disseminate.
You'll reach both students looking for jobs and students who already have summer/FT offers (and are therefore not on job posting sites) looking to make a buck part-time (freshmen to seniors). It'll be more efficient overall - your prospects will be more qualified, you'll get higher interest per spend, and you'll build that pipeline.
If you PM me I can help out.
Structure it as a paid internship for fresh/sophs, and I’m sure most target school finance clubs would be happy to pass your info around
I'd recommend looking at marketing, communications, and/or english/writing departments vs. finance kids. Unless you are looking for deep technical knowledge, you are probably providing the broad strokes/outlines and there isn't a ton to fill in. At the top of the funnel it's a mix of long/shorter form content, copy heavy, with call to actions in it to help progress them down the funnel.
There's bound to be, on the freelance sites, plenty of technical writers or financial writers out there as well - they can be pretty reasonable as well, depending on the length of content which I'm assuming wouldn't be more than a few pages at the absolute max for a more in depth white paper.
Hey - created an account to comment.
I am interested, and would be willing to do one for free to start.
I'm based in the UK (attending the LSE next year).
PM if I can help :)
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