Women’s sports as an investment
Curious what others’ thoughts are on the investment merits of women’s sports. For context, Sixth Street made a big investment in a NWSL expansion team and Alan Waxman wrote a LinkedIn post about why it makes sense:
https://www.linkedin.com/pulse/why-sixth-street-m…
IMO this seems mostly like a marketing ploy as most men’s sports don’t even make money and you are more or less making a bet on valuations rising over time (as a multiple of revenue).
Is this just Sixth Street drumming up publicity? Is there an actual play here? Will they be successful?
I mean it is the same merits as men's sports league (the points he makes about women's sports are the same that you could make for men's sports), just on a smaller scale.
It is not a marketing ploy, think of Tier 2 sports men's sports like volleyball, ping pong or even like European sports league like rugby. There is still money to be made here, even if it will never be on the same scale as the NFL.
I work in the sports industry and right now we are looking into women's intently. The base / scale was just so small 5-10 years ago that the growth now, while it seems at such a smaller scale than men's comparable sports, is pretty significant.
Media rights deals will be coming based on the success of Women's World Cup, NCAAB Tourney, etc. Brands will want to sponsor events to seem progressive / be a part of the growth, which only accelerates the flywheel. I'm not sure that I personally enjoy women's sports as much as men's, but from an investor standpoint, think it is currently more attractive of an investment given the growth / insulation from greater market turbulence.
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