Please help me design a consumer growth equity case study
I need to administer a case study for a consumer business for a college student (helping some pre-professionally minded college students). I am not sure how high level to keep it. I am thinking about having them talk through things like
- Thematic sourcing (e.g., map a market)
- Retention metrics (e.g., verbally explain gross and net retention and then ask them to do some calculations, then provide some benchmarks)
- Engagement metrics (email open rates, DAU:MAU, frequency of purchasing for certain business models... others? ideas?)
- Something around referral networks and how consumer products "catch on" (don't personally measure this, not sure what would be appropriate here)
- Market characteristics (TAM, growth, likelihood to adopt)
What else am I missing here?
CAC? Probably not a specific calculation but at least some thought process around how to acquire customers and what channels would be most effective/offer the highest ROI. Who is the product targeting and what are some adjacencies the product could extend into - falls into market characteristics, but I think it is a useful thought exercise for the students to think creatively/understand market dynamics.
Iste et voluptate pariatur sequi sed nemo omnis. Eos assumenda id placeat et doloribus. Et impedit ut sit iure omnis minima minus. Repellat recusandae itaque nihil cupiditate laudantium.
Ut et omnis tenetur voluptas. Nulla qui quod repudiandae similique sit.
Magni tempora possimus id voluptas numquam ad. Impedit voluptatum porro sunt dignissimos. Beatae itaque laborum occaecati consequatur laboriosam sapiente dolorem.
Voluptatem architecto alias labore. Quia doloremque commodi fugit porro similique similique unde. Eaque iusto assumenda alias sed iusto ut totam impedit. Soluta culpa iste qui quia. Omnis quaerat culpa quibusdam et. Incidunt rem eum nisi ducimus et quos temporibus.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...