I need to administer a case study for a consumer business for a college student (helping some pre-professionally minded college students). I am not sure how high level to keep it. I am thinking about having them talk through things like
- Thematic sourcing (e.g., map a market)
- Retention metrics (e.g., verbally explain gross and net retention and then ask them to do some calculations, then provide some benchmarks)
- Engagement metrics (email open rates, DAU:MAU, frequency of purchasing for certain business models... others? ideas?)
- Something around referral networks and how consumer products "catch on" (don't personally measure this, not sure what would be appropriate here)
- Market characteristics (TAM, growth, likelihood to adopt)
What else am I missing here?
CAC? Probably not a specific calculation but at least some thought process around how to acquire customers and what channels would be most effective/offer the highest ROI. Who is the product targeting and what are some adjacencies the product could extend into - falls into market characteristics, but I think it is a useful thought exercise for the students to think creatively/understand market dynamics.
Natus deserunt consequatur vero quis quia dolores temporibus. Iusto voluptas enim quis. Ratione ut tempora nostrum in consectetur libero. Architecto ut quia dolor soluta praesentium animi quo non. Sint et dicta vitae eligendi et ut.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...