what is the best way to pick up coverage of an industry? do you start reading the 10Ks? build industry models? company models?
some background: i started an internship this week at a L/S hedge fund. they assigned me to a pm who does energy, which is a new area for me. while he has given me specific tasks already (data driven assignments), the goal is for me to learn the space over the next semester. he has little time to teach me what he knows, so i'm going to have to do this on my own. i plan on reading some primers from the sell side.