When household icon, Christian Grey, hand cuffed the all American heartthrob Anastasia Steele into submission, his intentions were to turn a plain Jane into a kitty on hot tin. Little did he know that the cracking sound of his feathered and tasseled whip drove a libidinousless and otherwise vanilla economy up against the roof.
According to this article, Cindy Faulkner of Pure Romance, along with other “consultants” in the adult entertainment industry toot their own horns by citing some figures that have developed since the release of the 50 Shades of Grey Trilogy. The numbers seem quite impressive given the short amount of time it took the books to influence those who once swooned over pseudo-romantic literature like the Twilight Saga into switching gears to BDSM.
My business is about to explode
says Faulkner, unaware (or maybe aware) of the pun. She also says that her sales and bookings of Tupperware parties, designed specifically to sell sex toys and complimentary objects to middle aged women in the suburbs, have increased 15 to 20 percent in the past two months, helping set a pace for $120MM in 2012 sales.
The Trilogy which has been pulled off the shelves of some of our dignified libraries in not-so progressive states like FL and WI, started as fan fiction based on the aforementioned Twilight Series where it was available for free to everyone who cares about sparkling vampires.
A small shop in Australia realized the potential and bought publishing rights from the books’ one minute author, E.L James. In no time, Vintage Books, owned by Random House, bought the book and is now harvesting a seven-digit figure in revenues.
Six Printings and 10 Million Copies have been sold so far in 37 countries! While the author and the publisher are making tremendous amounts of money by providing virtual gratification to deprived and sexually frustrated women everywhere, others are determined to not miss the opportunity, contributing to the bottom line of the $13.3Billion adult entertainment industry.
A movie deal has already been signed and talks about sourcing the cutest thing produced by Canada, Ryan Gosling, are trickling through Hollywood vines.
To some, the business opportunities here are endless and the iceberg has barely been tapped (ha!). From appointing a licensing agent, to following up with a counter POV book (32 Flavors of Miss. Steele), to branding numerous consumer goods, including but not limited to lingerie, fragrances, entry level BDSM gear, cosmetics and teddy bears; yes you read that right, teddy bears. The nerve of some people!
Although the Trilogy targets a certain demographic of women, have any of you, men, read the books? What kind of business ideas would you add to the already established and diverse list of businesses? Would you exploit the dire need of some spice in a lot of unassuming and unsuspecting women’s lives? Please do tell.
I know a great copyright and patentif you come up with any worthy ideas. As for myself, I am finding a way to send an apology letter to Marquis de Sade’s grave on behalf of humanity, as well as writing a book that would put Daddy Grey to shame.